As soon as you enter the door your senses are awakened with the most amazing scents and the wonderful architecture. Although called a pharmacy, this is not the place to go to get a prescription filled. They sell perfumes, lotions, hair and beauty products, teas and chocolates. Some of the recipes are hundreds of years old, and use traditional ingredients.... More

Convenient location in the corner of the Santa Maria Novella Square. Friendly service and extensive range of ítems.

if you're interested on parfume and cosmetics at Pharmacy of Santa Maria Novella you'll probably find yours place. Lot of products made from traditional recipes. Also the building worth a visit. Unfortunately prices are quite expensive but the quality of products is good.

Sad...i am a product addict and wanted to unload a few hundred euros here but the sales people drove me right out the door. Guess i will stick with fresh products of boston equally good in quality and awesome service.

It was hard for me to find it, it has no indicators from Santa Maria Novella. The Pharmacy is inside an old nice building, the products are all natural and special.

Magnificent frescoes line the walls and ceilings. It is quite grand. Not like any other pharmacy that you've ever seen before! The products are wonderful. I always stock up when I visit Firenze.

This place really has very rude customer service. I felt as though I needed to beg for help and upon receiving the help felt as though I may have been annoying to the service workers as I asked very simple questions. I was saddened by my experience as I am very passionate about perfumes and cosmetics and intended to purchase... More

I read about Santa Maria Novella products in magazines and always wondered about them. There is one boutique NYC that sells them but at outrageous prices! I was lucky to be staying at a hotel just across the street from the pharmacy. I splurged on buying bar soaps, body and hand lotions. The packaging on these products are simply artistic,... More

Nice place to visit when you are in Florence because its just a couple of steps from Santa Maria Novella station. The pure oils and perfumes are quite expensive so we end-up with the acqua di santa maria novella as our souvenir. I tried it also, and its really soothing.