This is absolute genius marketing for Toys R Us.....The ferris wheel only costs $5 for about a 15-20 minute ride. You can see all five floors of the store while riding, and it's a great way to get out of the crowds on the street for a few minutes before grabbing an ice cream cone to go!

We made this our very first stop in Times Square. Our 5 year old was busting at the seams! Too cool! There is something for the kid in all of us. The HUGE ferris wheel is a bargain ride at $5 per person and is an ideal way to see the entire store in 15-20 minutes. Store Staff is very... More

Kids loved it lots to look at and check out. Not as good as Hamleys in London but had good range of toys and prices were good. Ferris wheel was cool but didn't use it

Stopped in after dinner at Carmine's. This is a kids paradise. Take you time and look around. So many cool things to see. Our daughter was PUMPED!

Our first stop as had promised my children was this giant sized toys r us store. Huge, huge and huge is one way to describe it. So much to see and do. We all went on the Ferris wheel and really enjoyed our time in this fantastic store.

One of our grandsons had saved birthday money for the this experience, and he went wild in the store. The teen, on the other hand, was bored.

If only this were the benchmark for all toy shops. My wife and I came here three times on our recent trip as its just so awesome... And huge! There are life size transformer and dinosaur models, a great range of toys for kids of all ages and a massive ferris wheel right in the middle of the store. The... More

Took my tiny one here after he begged forever, actually not as much of a headache as I thought. I'd avoid weekends if possible, it get's EXTREMELY crowded. Otherwise, a Toys R Us worth going to.. if you can convince the kids not to ride the ferris wheel, itll save you a long wait because it's really nothing unique but... More

If your a big kid at heart you must go, as there is a 60 foot Ferris Wheel ! Yes really & theres loads of toys as you would expect from Toys R us & Willy Wonka section.