We noticed that you're using an unsupported browser. The TripAdvisor website may not display properly.
We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.
Today's Poll
Have you ever taken the Trans-Siberian Railway?

TripAdvisor Signs Expedia as Newest Customer
Travel Weekly
March 12, 2002

ABSTRACT
 

"TripAdvisor's advertising model, which emphasizes click-throughs over banner-advertising impressions, has made an impression with Expedia, which is a new TripAdvisor customer.

Instead of charging advertisers for impressions (the number of times the advertisement is viewed) at www.tripadvisor.com, TripAdvisor gets compensated from advertisers for click-throughs.

Instead of transporting the user to an advertiser's home page, TripAdvisor's technology delivers the consumer to the relevant inventory page."