TWO quick cheers for TripAdvisor. One for enabling Gulliver to select four different honeymoon lodgings that all charmed Mrs Gulliver without gutting the bank account. And another for continuing to find the right tone when interacting with its contributors.
The site may allow hotels a right of reply to related reviews, and (for a fee) the chance to post their contact details. But it still conveys the impression of being firmly on the side of the traveller, and revelling in appraisals at the extreme ends of the spectrum. The monthly e-mail sent out to members highlights particularly gruesome reviews, as well as the more effusive (and therefore less fun) ones.