Visit: Heineken Experience, Stadhouderskade 78, 1072 AE Amsterdam The Netherlands
The Heineken Experience is housed in the first built Heineken brewery in the city centre of Amsterdam. In 1988 the brewery closed due to inability to cover high demand and since 1991 it has been welcoming visitors from all over the world. Now, it is a self-guided interactive journey through the world of Heineken®. You can discover the history of the HEINEKEN Company, the 4 natural ingredients of our beer, the brewing process, a tasting room, the Heineken® brand and the partnerships with UEFA Champions League and James Bond. And of course at the end of the tour you can enjoy 2 Heinekens or learn how draught the perfect Heineken®.
The Heineken Experience is a self-guided tour. Throughout the tour our staff is present to give more information. The language in the tour is English. It is also possible to download the Heineken Experience app in 9 different languages. There are also tablets for rent that feature the app.