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Officina Profumo-Farmaceutica di Santa Maria Novella

Open today: 9:00 AM - 8:00 PM
Review Highlights
Beautiful find!

This is a great little find. The pharmacy is mostly a fragrance store at this point, but the... read more

Reviewed 25 September 2017
Chicago, Illinois
via mobile

Was told about this place by a tour guide , so we popped in as we where staying across the road in... read more

Reviewed 25 September 2017
Southport, United Kingdom
via mobile
Read all 1,158 reviews
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Certificate of Excellence
Traveller Overview
  • Excellent68%
  • Very good24%
  • Average5%
  • Poor2%
  • Terrible1%
Travellers talk about
“oldest pharmacy”(11 reviews)
“rose water”(10 reviews)
“perfume shop”(8 reviews)
Started in the 16th century by Dominican friars, this is more like a museum than a perfume shop since it stocks an awesome range of perfumes, herbal elixirs and soaps based on, of all things, vinegar.
Open Now
Hours Today: 9:00 AM - 8:00 PM
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Suggested duration: 1-2 hours
Via della Scala 16, 50123, Florence, Italy
Santa Maria Novella
+39 055 216276
Top Selling Tours & Activities in and around Florence
Reviews (1,158)
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All reviewsoldest pharmacyrose waterperfume shopskin carehand creamamazing productslotions and potionsroom scentsdominican monksstep back in timeworth a visitbuy somethingshopping experiencefor salebeautiful buildinginteresting historyfarmacia
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41 - 50 of 432 reviews
Reviewed 25 September 2017 via mobile

This is a great little find. The pharmacy is mostly a fragrance store at this point, but the building is intact and beautiful. There are free papers with lists of products the pharmacy sells, which can make a nice souvenir. Otherwise, the pharmacy is much...More

2  Thank ellenoftroy728
Reviewed 25 September 2017 via mobile

Was told about this place by a tour guide , so we popped in as we where staying across the road in a hotel WOW what an AMAZING place We didn't buy anything But it was well worth a visit , as it's such a...More

Reviewed 23 September 2017 via mobile

Really beautiful pharmacy/perfumerie. Only complaint is I kind of felt like the staff was a bit snobbish. I felt self-conscious going up and asking to smell different fragrances. Since there were no prices ANYWHERE, I'll give you a heads up: expect to pay €90 for...More

Thank Leslie N
Reviewed 16 September 2017

I had previously bought some of the SMN pot pourri in both Bologna and Lucca but on a very brief visit to Florence, decided to hunt out the shop. I've never seen - or smelled - anything like it. The staff are friendly, knowledgeable and...More

Thank Shona-Charlie
Reviewed 16 September 2017 via mobile

Expert and fabulous attendants were able to provide a wonderful service to a novice like me, who cannot describe what she likes in a scent. I was guided through the heady process to select two seductive and unusual scents....thank you.

Thank glenys h
Reviewed 11 September 2017

It was hard to find, even with all the hints and directions on Trip Advisor. Worth it though as very beautiful inside and free to enter. I wanted to buy something but the attendants really are aloof and you can't touch or try anything without...More

Thank Raj O
Reviewed 30 August 2017

I loved this place. This is not just a perfume shop, it was the first pharmacy in Florence (if I remember well) and it is, in its entirety, a work of art! You definitely need to check it out if you are in Florence!

Thank Denisa B
Reviewed 29 August 2017 via mobile

Beautiful place to visit, rich in history, and wonderful product. The store can be easily missed from the street. Some of the sales lady is a bit snobby. The price of perfume are reasonable $90 euro, so not as expensive as Neiman or saks. Or...More

1  Thank Ej C
Reviewed 24 August 2017

This is a beautiful building with really great products, over priced products but of excellent quality. When you enter, you are not overwhelmed by the cloying fragrance of many perfumeries, but it is so pleasant. That is where it ends, try to get service, or...More

1  Thank Loreen K
OPFSMN1612, Responsabile relazioni pubbliche at Officina Profumo-Farmaceutica di Santa Maria Novella, responded to this reviewResponded 28 August 2017

Hello Loreen K, Thank you for your feedback; we are sorry for your negative experience regarding the visit of the shop-museum of via della Scala. It is important for us to understand what our customers are looking for. We are confident that the episode that...More

Reviewed 17 August 2017

There is nothing average about this place but I just don't know how to rate it. The pharmacy is truly spectacular when you look at the architecture and the artwork. We came here because it's the oldest functioning pharmacy in the world. The people working...More

4  Thank Karolina L
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Santa Maria Novella
Santa Maria Novella train station welcomes the
majority of the people arriving in Florence, which
might explain the hectic pace. Commuters and tourists
come across the constant hustle and bustle of the
station before exiting, taking a few steps and
stopping amazed in Piazza di Santa Maria Novella. It
is impossible not to admire the the square, housing
one of the most charming basilicas in Florence. The
Questions & Answers
Ask a question
15 December 2017|
AnswerShow all 2 answers
Response from OPFSMN1612 | Property representative |
We didn't sell Artiglio del Diavolo in the US. You can find this products only in Europe.
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29 August 2017|
AnswerShow all 2 answers
Response from OPFSMN1612 | Property representative |
Hello thedoglad, Thank you for this wonderful comment, there is no greater satisfaction for us than to hear such beautiful words. We are delighted that our business that we carry with passion for many years is appreciated... More
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