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Heineken Experience

Stadhouderskade 78, 1072 AE Amsterdam, The Netherlands
+31 20 721 5300
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US$32.81*
and up
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The Heineken Experience is a self guided interactive journey through the world of Heineken(R). You can discover the history of the company, the 4 natural ingredients of our beer, the brewing process, a tasting room and the Heineken(R) brand. At the end of the tour you can enjoy 2 Heinekens(R) or learn how to draught the perfect Heineken(R).
  • Excellent54%
  • Very good29%
  • Average11%
  • Poor4%
  • Terrible2%
Travellers talk about
“free beer” (544 reviews)
“brewing process” (429 reviews)
“beer tasting” (371 reviews)
Closed Now
Hours
Hours Today: 10:30 AM - 9:00 PM
LOCATION
Stadhouderskade 78, 1072 AE Amsterdam, The Netherlands
De Pijp
CONTACT
Website
+31 20 721 5300
Ways to Experience Heineken Experience
from US$21.50
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from US$32.80
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from US$47.70
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Write a ReviewReviews (20,349)
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All reviews
"free beer"
in 544 reviews
"brewing process"
in 429 reviews
"beer tasting"
in 371 reviews
"rooftop bar"
in 338 reviews
"brewery tour"
in 319 reviews
"free gift"
in 305 reviews
"beer making"
in 201 reviews
"interactive games"
in 181 reviews
"vip tour"
in 139 reviews
"pour your own"
in 119 reviews
"love beer"
in 102 reviews
"interactive experience"
in 135 reviews
"learn how"
in 162 reviews
"tasting room"
in 101 reviews
"great fun"
in 369 reviews
"self guided tour"
in 183 reviews
"gift shop"
in 275 reviews
Filter

1 - 10 of 10,362 reviews

Reviewed today via mobile

The tour itself is a very large group although they make it seem that it is more private. Also I envisioned that I’d be drinking beer during the tour, not getting them at the very end. It was a waste of my time and very...More

Thank Sara H
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed today

The Heineken Experience was interesting and enjoyable but far too touristy for my liking. It was obvious they were trying to get as many people through the doors as possible. I had hoped it would be far more informative and that we would see inside...More

Thank Emily P
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed today via mobile

If you are considering a Heineken Experience visit, do yourself a favor and splurge for the VIP Ticket. We took our three adult children with us and had a blast. A private tour and tasting and even walked through the stables to hang with the...More

Thank cltyank
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
See more reviews
Reviewed yesterday via mobile

Newly renovated this is a must see and do attraction,ensure to take some spending money to name your own beer !

Thank N1372XOsamw
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed yesterday via mobile

A well thought out and planned experience from the start through to the end. Immersed in a sense of history right from the beginning through to the interactive 4d simulator ride was an amazing experience. Nothing else even begins to compare to this experience. Definitely...More

Thank Mitun M
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed yesterday via mobile

This is my second visit in 4 years and I was amazed by how much had changed. Staff are very friendly and informative.

Thank emma d
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 2 days ago via mobile

This attraction starts with a tour of the old Heineken factory, one can see the enormous kettles where beer was made. Tour features also 4D experience of the barley being turned into beer. In the end one can purchase nice mementos from the gift shop....More

Thank sammic85
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 2 days ago via mobile

Can buy tickets on the door or online, if you buy online you save €2. You also get 2 free half pints of Heineken with your ticket. It is a tour which you can do yourself with someone talking along the route, so you can...More

Thank Emma W
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 2 days ago via mobile

I wouldn’t really recommending this as it’s very gimmicky but although we heard this we went anyways as felt we would be missing out if we didn’t do it. However, could definitely skip this if you are short on time.

1  Thank Elva F
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 3 days ago via mobile

This a great break from the general sightseeing you’re going to do in Amsterdam. It’s modern way they teach you about beer making is fantastic! It’s totally an experiential learning experience!!

Thank Cris A
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Nearby
De Pijp
Bustling Albert Cuypstraat serves as the main drag
through De Pijp and the location for Albert Cuyp
Market, the largest and most famous of Amsterdam’s
many outdoor markets. Beyond this sometimes-frantic
thoroughfare, tiny lanes beckon urban explorers in
search of the latest trends and hidden gems. Nearly
half the residents living in De Pijp are foreigners
and a good number of them are students. Here you'll
...More
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Ask a question
Questions & Answers
scotty363
7 April 2018|
AnswerShow all 7 answers
Response from 833Christine | Reviewed this property |
I don’t think there is but I don’t think I would take young children to it.
0
Votes
Lee W
26 March 2018|
Answer
Response from Marco C |
I would say yes! Watch out for the “coffee shops “ they have a way of disrupting time
0
Votes
Secret1987
24 March 2018|
AnswerShow all 8 answers
Response from LaGalouise | Reviewed this property |
we were in there for over 3 hours - but that was playing on all the interactive things at the end!!!!
0
Votes
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