We noticed that you're using an unsupported browser. The TripAdvisor website may not display properly.
We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.
Want the lowest hotel prices? You're in the right place. We check 200+ sites for you.

Heineken Experience

Certificate of Excellence
Neighbourhood:
De Pijp
As featured in 3 Days in Amsterdam and 2 other guides
Map
Satellite
Map updates are paused. Zoom in to see updated info.
Reset zoom
Updating Map...
Neighbourhoods
Neighbourhoods
Get directions
Address: Stadhouderskade 78, 1072 AE Amsterdam, The Netherlands
Phone Number:
+31 20 523 9222
Website
Today
10:30 - 19:30
Closed now
See all hours
Hours:
Mon - Thu 10:30 - 19:30
Fri - Sun 10:30 - 21:00
Description:

The Heineken Experience is a self guided interactive journey through the...

The Heineken Experience is a self guided interactive journey through the world of Heineken(R). You can discover the history of the company, the 4 natural ingredients of our beer, the brewing process, a tasting room and the Heineken(R) brand. At the end of the tour you can enjoy 2 Heinekens(R) or learn how to draught the perfect Heineken(R).

read more
Book In Advance
More Info
US$30.10*
and up
Skip-The-Line Amsterdam Canal Cruise and Heineken Experience
More Info
US$51.60*
and up
75-Minute Amsterdam Canal Cruise with Rijksmuseum and Heineken Experience...
More Info
US$45.15*
and up
Amsterdam Canal Bus Hop On Hop Off Day Pass and Heineken Experience

TripAdvisor Reviewer Highlights

Read all 15,045 reviews
Visitor rating
  • 3979
    Excellent
  • 2323
    Very good
  • 874
    Average
  • 302
    Poor
  • 231
    Terrible
Great Experience

Journey of the Heineken from the scratch,that's exactly what they show.Not to forget the free beer at the end which totally makes your day.It was indeed a great experience.

4 of 5 bubblesReviewed yesterday
Abhishek_Hodophile
,
Mumbai (Bombay), India
via mobile
Add Photo Write a Review

15,045 Reviews from our TripAdvisor Community

Traveller rating
Traveller type
Time of year
Language
  • More
Showing 7,709: English reviews
Kaiserslautern, Germany
Level Contributor
62 reviews
7 attraction reviews
common_n_attraction_reviews_1bd8 29 helpful votes
5 of 5 bubbles Reviewed today NEW via mobile

I absolutely loved this experience. It was fun, informative, and even a little ridiculous (4D brewing theatre). You can't get a fresher Heineken anywhere else in the world. The bar upstairs is cool and the view is second to none. Also, there's a bald dude with a goatee that works up there and he was so personable that I felt... More 

Helpful?
Thank classymoose
Mumbai (Bombay), India
Level Contributor
220 reviews
61 attraction reviews
common_n_attraction_reviews_1bd8 9 helpful votes
4 of 5 bubbles Reviewed yesterday NEW via mobile

Journey of the Heineken from the scratch,that's exactly what they show.Not to forget the free beer at the end which totally makes your day.It was indeed a great experience.

Helpful?
Thank Abhishek_Hodophile
Kuopio, Finland
Level Contributor
38 reviews
11 attraction reviews
common_n_attraction_reviews_1bd8 3 helpful votes
3 of 5 bubbles Reviewed yesterday NEW

Good implemented entity: history, story, tasting and example of good branding and marketing. At weekend prereservation is must oe then you queue

Helpful?
Thank jarmojalkanen
Montclair, New Jersey
Level Contributor
45 reviews
6 attraction reviews
common_n_attraction_reviews_1bd8 26 helpful votes
5 of 5 bubbles Reviewed yesterday NEW via mobile

Fun visit to Heineken. Very much worth running through plus you get two small beer vouchers and they serve light fare on roof top deck.

Helpful?
Thank Matt S
Level Contributor
7 reviews
5 attraction reviews
common_n_attraction_reviews_1bd8 3 helpful votes
4 of 5 bubbles Reviewed yesterday NEW via mobile

The background of how beer is made is a bit boring and lots of reading is involved, however the museum have tried to make it more interactive with workers giving speeches and use of visual aids. Much more fun towards the end of the tour with photo booths, karaoke and 4D experience!

Helpful?
Thank Niamh W
Stourbridge, United Kingdom
Level Contributor
27 reviews
12 attraction reviews
common_n_attraction_reviews_1bd8 3 helpful votes
5 of 5 bubbles Reviewed yesterday NEW

Interesting to learn more about the history of Heineken. Your ticket includes a free tasting sample and 2 free beers or 1 free beer, which you can pour yourself. Lots of interactive elements. 'Becoming a beer' is silly and fun. Worth pre-booking.

Helpful?
Thank Alice B
Level Contributor
6 reviews
3 attraction reviews
common_n_attraction_reviews_1bd8 5 helpful votes
5 of 5 bubbles Reviewed yesterday NEW via mobile

well worth the money great tour but doesnt matter if tickets are pre booked as still takes ages to get in

Helpful?
Thank Neilmichaela
2 reviews
4 of 5 bubbles Reviewed 2 days ago NEW via mobile

If you decide to go to the Heineken experience, be warned, it can be extremely busy! From the second I stepped in I was in a queue. All in all, a tour that could take an hour took us at least two. It is a very good self-guided tour, which takes into account the history and brewing process of Heineken.... More 

Helpful?
Thank Stephen M
Level Contributor
58 reviews
14 attraction reviews
common_n_attraction_reviews_1bd8 14 helpful votes
4 of 5 bubbles Reviewed 2 days ago NEW via mobile

I have been to other beer museums and this one is very fun and interesting. The explanations are not boring and the give you a couple of tastes of their beer

Helpful?
Thank cristina j
Lisburn
Level Contributor
9 reviews
6 attraction reviews
common_n_attraction_reviews_1bd8 2 helpful votes
3 of 5 bubbles Reviewed 2 days ago NEW via mobile

All 4 of us were very disappointed- not really a lot to do, particularly given lengths of queues, though I do appreciate Saturday afternoons appear to be the busiest time. Staff were very friendly but wouldn't recommend if you are in Amsterdam for the weekend- definitely not after lunchtime on a Saturday, easier to just grab a few pints of... More 

Helpful?
Thank Paddy79Lisburn

Travellers who viewed Heineken Experience also viewed

Amsterdam, North Holland Province
Amsterdam, North Holland Province
 
Amsterdam, North Holland Province
Amsterdam, North Holland Province
 

Been to Heineken Experience? Share your experiences!

Write a Review Add Photos & Videos

Is This Your TripAdvisor Listing?

Own or manage this property? Claim your listing for free to respond to reviews, update your profile and much more.

Claim Your Listing

Questions & Answers

Here's what previous visitors have asked, with answers from representatives of Heineken Experience and other visitors
80 questions
Ask a question

See all questions (80)

Questions? Get answers from Heineken Experience staff and past visitors.
Posting guidelines
Typical questions asked:
  • Will you pick up and drop off at my hotel?
  • I have a family of 7. Can your tour accommodate all of us together?
  • How should I dress for this tour?

Staying in De Pijp

Neighbourhood Profile
De Pijp
Bustling Albert Cuypstraat serves as the main drag through De Pijp and the location for Albert Cuyp Market, the largest and most famous of Amsterdam’s many outdoor markets. Beyond this sometimes-frantic thoroughfare, tiny lanes beckon urban explorers in search of the latest trends and hidden gems. Nearly half the residents living in De Pijp are foreigners and a good number of them are students. Here you'll find a multitude of ethnic restaurants, great cafes and bars, and a brilliant array of locally owned shops, all catering to a broad range of budgets and tastes.
Explore this neighbourhood