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Heineken Experience

Stadhouderskade 78, 1072 AE Amsterdam, The Netherlands
+31 20 523 9435
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The Heineken Experience is a self guided interactive journey through the world of Heineken(R). You can discover the history of the company, the 4 natural ingredients of our beer, the brewing process, a tasting room and the Heineken(R) brand. At the end of the tour you can enjoy 2 Heinekens(R) or learn how to draught the perfect Heineken(R).
  • Excellent53%
  • Very good30%
  • Average11%
  • Poor4%
  • Terrible2%
Travellers talk about
“free beer” (497 reviews)
“brewing process” (389 reviews)
“beer tasting” (342 reviews)
Open Now
All hours
Hours Today: 10:30 AM - 9:00 PM
Stadhouderskade 78, 1072 AE Amsterdam, The Netherlands
De Pijp
+31 20 523 9435
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Reviews (18,157)
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1 - 10 of 9,258 reviews

Reviewed yesterday via mobile

This experience really sucks! Stay away from it if you can. Poorly planned and uninteresting. One long uninterrupted mass of people and a feeling of a real tourist trap.

Thank Leif E
Reviewed yesterday via mobile

Don't get me wrong, this is good fun and the beer is obviously really nice. However, much of the tour is not beer related - includes things like selfie locations, football games and make your own music activities. All good fun but by the time...More

Thank emma_lea00
Reviewed yesterday via mobile

The tour itself isn't amazing, if you're looking for beer making knowledge and in-depth history, however it's a must see place to visit when in Amsterdam. It had a lot of fun interactive activities to keep you occupied and also teaches you who to properly...More

Thank Jennifer F
Reviewed 2 days ago via mobile

You first learn about the history of Heineken - all us older folks took their time here while the millennials walked by quickly. Then the Multimedia bombardment of sports & games caught the millennials attention while we quickly got out of the noise & lights....More

Thank Thomas D
Reviewed 2 days ago via mobile

The tickets are pricey and better get them on line or from any tour & tickets kiosks and avoid the line ups. Good information and interesting but very short ... the best part is at the end of the tour 🍻

Thank 430gabrielacristinah
Reviewed 2 days ago via mobile

I was here on October 19th. I paid for my entrance in advance from a tour office on the main street near central station. I highly recommend doing this as you save a little money and you jump the queue going in. Given that you...More

Thank Millie B
Reviewed 2 days ago via mobile

Interesting historical start, explained brewing process. Staff all polite and seemed generally passionate about what they were talking about. The photo booth and karaoke bike video that gets emailed to you were great fun. Sports section was good too. First beer tasting session with cheese...More

Thank 681MB
Reviewed 3 days ago via mobile

Very good museum one of the best in Amsterdam, only thing is you get to try the beers and pull pints but I'm not a big beer fan but loads to do and very good information given 😊

Thank Jess1510
Reviewed 3 days ago via mobile

Good value for money, 2 free Heineken's for each member of the tour. A good history of the drink and interesting from start to finish

Thank Ashley B
Reviewed 3 days ago via mobile

Very busy during our visit but a must see as it’s so fascinating. Lots of things to see and activities to take part in. You really do find out a lot about Heineken!

Thank kayleighsuzanne
De Pijp
Bustling Albert Cuypstraat serves as the main drag
through De Pijp and the location for Albert Cuyp
Market, the largest and most famous of Amsterdam’s
many outdoor markets. Beyond this sometimes-frantic
thoroughfare, tiny lanes beckon urban explorers in
search of the latest trends and hidden gems. Nearly
half the residents living in De Pijp are foreigners
and a good number of them are students. Here you'll
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Questions & Answers
Simon W
6 October 2017|
AnswerShow all 14 answers
Response from Cbusby1 | Reviewed this property |
We paid for ours at the door. Think paying online gets you a queue jump though
21 September 2017|
AnswerShow all 10 answers
Response from andrija94 | Reviewed this property |
we were visiting Heineken around 11 am, and didnt wait a minute in the queue because we bought our tickets half an hour before arrival somewhere at the town... we saw some place like ,,ticket point'' and asked them if they... More
21 September 2017|
AnswerShow all 8 answers
Response from Sunnyscunny2013 | Reviewed this property |
Hi there poss not relevant now due to lateness of response, very sorry. I would be tempted to visit in the morning, we did and we queued for about 10 minutes, when we left in the early afternoon, the queue was considerably... More