The sign is what it is. The sign was very very busy so couldn’t get any good photos. It was mid week and there were crowds of people. There is a museum and a Heineken experience near by and a few shops, apart from that...More
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There they are -- really big red letters spelling out "I Amsterdam." Located just outside the entrance to the Rijksmuseum, you can't miss them (it?). So grab your phone, take a pic and move on.
IAmsterdam is really a tourist marketing campaign. I guess to leave an image in your mind, they put these huge letters near the entrance to the Rijksmuseum. A cute gimmicky tourist idea. None of us wanted a pic. It's not the Eiffel Tower or Coloseum.
Well maintained and unique tourist site - worth a visit for your free photo opportunity! Go early to get best photos. We recommend using snapchat selfie to take photo on the opposite side of the letters to get an uninterrupted photo - it worked a...More
You must go and see this and have your photo taken. Although we went the first time in the afternoon and it was so busy we couldn't get a great photo so we went really early one morning and there was literally only a couple...More
This sign is one of the must take pictures whilst in Amsterdam to show to all you’re friends. However, we were unlucky as happened to go whilst it was raining. There was no cover in the area so are pictures did not turn out how...More
The row of large red and white letters spelling out "I Amsterdam" in the museum quarter is an icon of Amsterdam and helps both the visitors and the locals identify with the city. The sign is located between the Rijksmuseum and the lake in Museumplein...More
There is nothing excepcional about this. It's just an overcrowded landmark where you can take your selfies and move on to the next spot scheduled.