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I Amsterdam

Hobbemastraat, 19, 1071 XZ Amsterdam, The Netherlands
+31 20 702 6180
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  • Excellent25%
  • Very good38%
  • Average29%
  • Poor6%
  • Terrible2%
Travellers talk about
“iconic photo” (5 reviews)
“tourist photo” (5 reviews)
Hobbemastraat, 19, 1071 XZ Amsterdam, The Netherlands
Museum Quarter (Museumkwartier)
+31 20 702 6180
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Reviews (618)
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1 - 10 of 312 reviews

Reviewed 2 days ago via mobile

The sign is what it is. The sign was very very busy so couldn’t get any good photos. It was mid week and there were crowds of people. There is a museum and a Heineken experience near by and a few shops, apart from that...More

Thank Katie W
Reviewed 1 week ago

There they are -- really big red letters spelling out "I Amsterdam." Located just outside the entrance to the Rijksmuseum, you can't miss them (it?). So grab your phone, take a pic and move on.

Thank GPBurdell67
Reviewed 1 week ago

IAmsterdam is really a tourist marketing campaign. I guess to leave an image in your mind, they put these huge letters near the entrance to the Rijksmuseum. A cute gimmicky tourist idea. None of us wanted a pic. It's not the Eiffel Tower or Coloseum.

Thank bob2bkk
Reviewed 3 weeks ago via mobile

Well maintained and unique tourist site - worth a visit for your free photo opportunity! Go early to get best photos. We recommend using snapchat selfie to take photo on the opposite side of the letters to get an uninterrupted photo - it worked a...More

Thank MasseyMerrins
Reviewed 4 weeks ago

You must go and see this and have your photo taken. Although we went the first time in the afternoon and it was so busy we couldn't get a great photo so we went really early one morning and there was literally only a couple...More

Thank KellieB912
Reviewed 4 weeks ago via mobile

This sign is one of the must take pictures whilst in Amsterdam to show to all you’re friends. However, we were unlucky as happened to go whilst it was raining. There was no cover in the area so are pictures did not turn out how...More

Thank Samuel E
Reviewed 4 weeks ago

The row of large red and white letters spelling out "I Amsterdam" in the museum quarter is an icon of Amsterdam and helps both the visitors and the locals identify with the city. The sign is located between the Rijksmuseum and the lake in Museumplein...More

1  Thank TAIN2013
Reviewed 4 weeks ago

There is nothing excepcional about this. It's just an overcrowded landmark where you can take your selfies and move on to the next spot scheduled.

1  Thank Paula F
Reviewed 17 October 2017

This is the place only to take a photo and have some fun.Nothing more, nothing less. Crowdy and noisy.

1  Thank MrsTeeVee
Reviewed 8 October 2017 via mobile

Me and my friend have been exited to visit this landmark, there was a lot of people around there taking pictures, great to visit and there are a couple of museums in the area, and just near the banksy museum there was a place to...More

Thank stacey2629
Museum Quarter (Museumkwartier)
Top sites to see in this attractive and affluent part
of town include the Rijksmuseum and the Van Gogh
Museum, to name but two of the highly acclaimed
museums of the aptly named Museum Quarter. And if you
need a break from all the fantastic art, there’s the
Neoclassical Concertgebouw music hall and Vondelpark,
the city’s largest park. Shopaholics and luxury brand
connoisseurs will love exploring the high-end shopping
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Questions & Answers
29 March 2017|
AnswerShow all 3 answers
Response from Vicky P | Reviewed this property |
Don't have my guide book to hand but the trams are super easy & quick to use. You can even buy a for 24h, 48h, 72h and get to use it as many times as you want
Ayush S
4 January 2017|
AnswerShow all 5 answers
Response from YvetteOB | Reviewed this property |
It depends on how many museums you want to visit. See my itinerary, we maximised our museum visits and got terrific value for money. Anne Frank house NOT included, for this you need to check website and book 2 weeks in... More
25 July 2016|
AnswerShow all 7 answers
Response from Sankarbe | Reviewed this property |
I would suggest try the replica placed at Airport, absolutely no people will be around :)