We noticed that you're using an unsupported browser. The TripAdvisor website may not display properly.
We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.


Gwanhun-dong, Jongno-gu, Seoul, South Korea
Review Highlights
Repeated visits.. don't miss the small parts

Basement - activity area where you can make stuffs to bring home as souvenirs. The activities... read more

Reviewed 4 days ago
Singapore, Singapore
via mobile
lovely handicrafts

great place to visit, take some pictures and spend some money. some unique items by wonderful... read more

Reviewed 3 weeks ago
Hong Kong, China
Read all 318 reviews
Map updates are paused. Zoom in to see updated info.
Reset zoom
Updating Map...
  • Excellent23%
  • Very good48%
  • Average23%
  • Poor4%
  • Terrible0%
Travellers talk about
“unique items” (6 reviews)
“cute things” (4 reviews)
“themed cafe” (3 reviews)
Gwanhun-dong, Jongno-gu, Seoul, South Korea
Write a Review
Reviews (318)
Traveller rating
Traveller type
Time of year

1 - 10 of 318 reviews

Reviewed 4 days ago via mobile

Basement - activity area where you can make stuffs to bring home as souvenirs. The activities differ but here are usually some for children and some for couples and families. Tax refund is here too... Sides and back - food, food, and more food. There...More

Thank tanchinhui
Reviewed 3 weeks ago

great place to visit, take some pictures and spend some money. some unique items by wonderful designers.

Thank JoNavigates
Reviewed 4 weeks ago via mobile

I have been here before in 2006 and the place it very much the same. I enjoy taking photos here and there are many shops run by local artists selling their handy crafts. Time easily fly when walking around here and I enjoyed a coffee...More

Thank iristaletta
Reviewed 20 April 2017

Looking for some original artwork in Seoul? This the perfect place! Lots of interesting shops. Muti-levels of shopping. It's worth a look!

Thank mikeadey72
Reviewed 1 April 2017 via mobile

It's a charming building with many small stores, selling unique goods, supporting local artists. Worth the visit. The view at night is prettier and has a good vibe.

Thank Carol T
Reviewed 28 March 2017 via mobile

I like the way they they arrange the shops. It is a tax free shops. The shopping was good but a little expensive otherwise I like the place specially on the last floor wear you can write love note.

Thank monaalyahmadi
Reviewed 11 March 2017 via mobile

Nothing much interesting, but it is still a great experience to visit the place. Building without a stair.

Thank yuseri
Reviewed 14 February 2017

I went to Ssamji-gil after Korean tea and desserts in the same street in Insadong. I like shopping at Ssamji-gil because they have Choo Choo Cat things. Other shops sell cute and trendy things. Recommended!

Thank Quack H
Reviewed 13 February 2017 via mobile

This is a small mall located in Insadong. The shops are selling locally made handicrafts. The prices are a bit high but many of the products are handmade locally. It is a nice place to walk around and explore.

Thank Phi S
Reviewed 8 February 2017 via mobile

A cool little shopping mall for hipsters with some cute little shops and restaurants, which might not be your cup of tea but it's a nice hangout nonetheless. Cool views from the roof up top.

Thank alexchk
Nestled between Jongno and Samcheongdong, this small
neighborhood offers a crash course in various aspects
of Korean culture. Rows of shops display traditional
Korean goods such as pottery and earthenware, crafts,
fans, and more, making it a popular spot for souvenir
shopping. The Ssamziegil shopping complex in
particular has become a local institution for its
unique spiral layout and the many boutique shops
Nearby Restaurants
O'sulloc Tea House Insadong Store
221 reviews
.06 km away
Gogung Insadong
152 reviews
.03 km away
Osulloc Tea House
42 reviews
.06 km away
Jeontong Dawon
73 reviews
.06 km away
Nearby Attractions
4,958 reviews
.02 km away
Jogyesa Temple
595 reviews
.24 km away
100 reviews
.29 km away
Questions & Answers
Get quick answers from Ssamji-gil staff and past visitors.
Note: your question will be posted publicly on the Questions & Answers page.
Posting guidelines