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Address: Insa-dong, Jongno-gu, Seoul, South Korea
Name/address in local language
Phone Number:
Recommended length of visit: 2-3 hours
Fee: No

Though touristy, this vibrant neighborhood is one of the cultural and...

Though touristy, this vibrant neighborhood is one of the cultural and artistic hubs of Seoul. Great tea houses, restaurants, street food, galleries and souvenir shops make it a must-see area.

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TripAdvisor Reviewer Highlights

Read all 4,872 reviews
Visitor rating
  • 1162
  • 1165
    Very good
  • 338
  • 37
  • 15
Great time

We walked around through a lot of shops and street vendors prior to attending the Buddha festival. The kids enjoyed it and so did we.

Reviewed yesterday
Orlando, Florida
via mobile
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4,872 Reviews from our TripAdvisor Community

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Showing 2,717: English reviews
Orlando, Florida
Level Contributor
96 reviews
16 attraction reviews
common_n_attraction_reviews_1bd8 26 helpful votes
Reviewed yesterday NEW via mobile

We walked around through a lot of shops and street vendors prior to attending the Buddha festival. The kids enjoyed it and so did we.

Thank Kenhamner1
Level Contributor
3 reviews
Reviewed yesterday NEW via mobile

Great boutique of shops and restaurants a good mixture to be with the local people. Found lanterns - I want to bring some home and have a party with my family and friends to share some of cultural experiences .

Thank Toni C
Morgantown, United States
Level Contributor
38 reviews
3 attraction reviews
common_n_attraction_reviews_1bd8 4 helpful votes
Reviewed yesterday NEW via mobile

Had a great visit and walked the area many times. Each time with a different purpose. Eating one time, coffee another, shopping a third, massage another, and just passing through another. It is great and safe. Decent prices and good food.

Thank Gary B
Singapore, Singapore
Level Contributor
110 reviews
30 attraction reviews
common_n_attraction_reviews_1bd8 29 helpful votes
Reviewed 2 days ago NEW

This is a street that sells just about anything and everything.Interesting walk along this street with all kinds of street food and also can watch the stalls making the dragon beard candy

Thank Lucy9908
Level Contributor
120 reviews
70 attraction reviews
common_n_attraction_reviews_1bd8 13 helpful votes
Reviewed 2 days ago NEW via mobile

Seoul has so many shopping market: Namdaemun, Myeongdong, and this one is Insadong. What is the different? Insadong offers various types of things such as clothes, watches, hats, etc, similar to other markets but it is not spacious like the others. The price of the selling products is more expensive compared to that at Namdaemun. But, the location is much... More 

Thank Ummu A
Tokyo, Japan
Level Contributor
40 reviews
23 attraction reviews
common_n_attraction_reviews_1bd8 26 helpful votes
Reviewed 2 days ago NEW

This used to be a trendy and semi-quite area to find nice artistic items as well as antiques. Now there are huge crowds of tourist who act horribly and do not bring credit upon their home country. Merchants have caved in as well and are selling tourist junk to the masses. Very sad to see what this place has become.

Thank Bryan J
Level Contributor
9 reviews
5 attraction reviews
common_n_attraction_reviews_1bd8 5 helpful votes
Reviewed 3 days ago NEW

I have been to Korea many times, when I am looking to buy some Korean specific gifts to take home to friends and family I like to come to Insadong area. They have the main shopping area blocked off from car traffic, so there is a lot of people walking around from all over the world. There is a lot... More 

Thank Bshale1012
Hong Kong, China
Level Contributor
155 reviews
136 attraction reviews
common_n_attraction_reviews_1bd8 51 helpful votes
Reviewed 3 days ago NEW

Each time I traveled to Seoul, I stayed at Insadong. It is very convenient in location but less busy and noisy than Myeong-dong. Hotels are quite cheap in this area. Easy walking to Changdeokgung and Changgyeonggung Palaces and Jongmyo shrine. Good eating places (including Ginseng Chicken Soup restaurant) are within walking distances. In addition one could easily walk to Cheonggyecheon... More 

Thank yipjcs88
Toronto, Canada
Level Contributor
39 reviews
9 attraction reviews
common_n_attraction_reviews_1bd8 12 helpful votes
Reviewed 4 days ago NEW via mobile

Not unlike similar markets around the world. Lots of food, trinkets and stores. Limited performance art.

Thank Richard T
Lansdale, Pennsylvania
Level Contributor
178 reviews
34 attraction reviews
common_n_attraction_reviews_1bd8 56 helpful votes
Reviewed 4 days ago NEW via mobile

Although quite touristy, Insadong is nevertheless an enjoyable and engaging area to explore. Local craft shops, restaurants and lots of street traffic on this walking street make Insadong a must see for any visitor to Seoul.

Thank lfiebert

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Staying in Insadong

Neighbourhood Profile
Nestled between Jongno and Samcheongdong, this small neighborhood offers a crash course in various aspects of Korean culture. Rows of shops display traditional Korean goods such as pottery and earthenware, crafts, fans, and more, making it a popular spot for souvenir shopping. The Ssamziegil shopping complex in particular has become a local institution for its unique spiral layout and the many boutique shops inside that sell handmade crafts and goods. This is the perfect neighborhood to sample a range of Korean dishes, with vegetarian Korean temple cuisine restaurants being a popular draw, but street food carts are just as famous. As a top tourist destination, crowds can swell, particularly on weekends, but you can find some rest and respite in one of the private art galleries or grab a cup of Korean tea in a tea house – many of which are located in beautifully renovated traditional Korean homes.
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