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Insa-dong, Jongno-gu, Seoul, South Korea
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Though touristy, this vibrant neighborhood is one of the cultural and artistic hubs of Seoul. Great tea houses, restaurants, street food, galleries and souvenir shops make it a must-see area.
  • Excellent39%
  • Very good46%
  • Average13%
  • Poor1%
  • Terrible1%
Travellers talk about
“art galleries” (140 reviews)
“tea shops” (53 reviews)
“the main street” (118 reviews)
Suggested Duration: 2-3 hours
Insa-dong, Jongno-gu, Seoul, South Korea
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1 - 10 of 3,016 reviews

Reviewed 4 days ago via mobile

Insadong is closed off to traffic on Sat (2pm-10pm) and Sun (10am-10pm). On the Sat we visited, we saw a protest group saying no to dog meat trade. Interesting! There were also a few performances, and I especially enjoyed the one by college students (farmer’s...More

Thank nlaykhim
Reviewed 5 days ago

Great place for wandering around. Live performances on Saturdays. Cheap souvenirs and Korean pottery, antiques. Be sure to duck into the art galleries while wandering around, and get a coffee and poop-shaped pastry at the Ddo-ong cafe in the Ssamzigil complex!

Thank NLC223
Reviewed 6 days ago

Came here on our first day of arrival, fascinated by its creativeness amidst the tradition and modernisation. Absolutely a good start for our exploration in Seoul. 3500 won ice cream was one of the best here!

Thank scrapmum
Reviewed 6 days ago

A lot of Art on this street and have many restaurants that you must taste if you come here its call Mundoo (만두).

Thank Ning P
Reviewed 6 days ago

It's a reasonable walking street with some nice shops and products, but a few will try to pressure you, just step out and move on.

Thank Brett C
Reviewed 6 days ago via mobile

We found a few unique shops here but the majority of things could be found elsewhere cheaper. Poop Cafe was cute with the top level having discs with devotions of love written out and tied to the railings.

Thank mikr72
Reviewed 6 days ago via mobile

Nice area to walk around and explore. Lots of street food on offer. A little touristy but still a pleasant way to spend a couple of hours.

Thank Weebly2013
Reviewed 1 week ago

Very nice area and cool place to visits. Very recommend to try street food vendors. Make sure to try fried dough with noodles or honey.

Thank Dmitry S
Reviewed 1 week ago

Insadong is a great area to explore and find some great gifts for home.They have an information booth with people that can speak several different languages and provide you with a map and guidance of the area. They have street vendors, store vendors and an...More

Thank Tiare K
Reviewed 2 weeks ago via mobile

Every time I visit my family in Korea, I always make time to visit this area. It’s close to one of the old palaces and great place to appreciate old Korean traditions. Many shops selling old Korean goods for souvenirs to take back. You can...More

Thank Haejung
Nestled between Jongno and Samcheongdong, this small
neighborhood offers a crash course in various aspects
of Korean culture. Rows of shops display traditional
Korean goods such as pottery and earthenware, crafts,
fans, and more, making it a popular spot for souvenir
shopping. The Ssamziegil shopping complex in
particular has become a local institution for its
unique spiral layout and the many boutique shops
Nearby Restaurants
O'sulloc Tea House Insadong Store
244 reviews
.05 km away
Osulloc Tea House
62 reviews
.05 km away
Gogung Insadong
167 reviews
.01 km away
Bukchon Sonmandu Insa
56 reviews
.03 km away
Nearby Attractions
Jogyesa Temple
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.24 km away
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.02 km away
110 reviews
.28 km away
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Questions & Answers
Doreen T
13 October 2017|
AnswerShow all 8 answers
Response from Diego M | Reviewed this property |
Yes. Probably 20 mins.
Janice O
13 May 2015|
AnswerShow all 7 answers
Response from Joey L | Reviewed this property |
Been there twice in the afternoon. Shops open till about 9:00 - 10:00 pm.
10 February 2015|
AnswerShow all 8 answers
Response from Lorraine S | Reviewed this property |
Insadong is the old town, full of shops, hawkers, restaurants, etc. I have no idea what hotel you are staying in, but the Insadong is certainly worth seeing. We stayed at the Marriott. Taxis are available, but usually... More