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Augusta Street

Certificate of Excellence
As featured in One Day in Sao Paulo and 1 other guide
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Address: Rua Augusta | from Avenida Paulista to Praca Roosevelt, Sao Paulo, State of Sao Paulo, Brazil
Phone Number:
Recommended length of visit: More than 3 hours
Fee: No

The hippest strip in town, Rua Augusta — especially the gritty but...

The hippest strip in town, Rua Augusta — especially the gritty but happening stretch north of Avenida Paulista — buzzes with hole-in-the-wall bars, nightclubs thumping from midnight til noon, corner luncheonettes, ethnic eateries, funky clothing stores, rockin' music venues and more than a few grungy strip clubs that are holding on against the tide of gentrification. Rua Augusta pulses as the main artery of São Paulo's nightlife scene, and you'll find a carnivalesque atmosphere almost every night of the week.

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TripAdvisor Reviewer Highlights

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On which side of Augusta???

It dependes... If go to the `Jardins` side, it's very nice and some nice streets, restaurants, bars and shops. However, if go on the other direction, to the city centre... WOW... read more

Reviewed 15 November 2016
Sao Paulo, SP
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988 Reviews from our TripAdvisor Community

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Showing 29: English reviews
London, United Kingdom
Level Contributor
1,056 reviews
554 attraction reviews
common_n_attraction_reviews_1bd8 276 helpful votes
Reviewed 4 days ago NEW via mobile

Augusta street is the place to go if you are hungry or want to get a drink. An extensive choice or restaurant, bars and coffee shops.

Thank TravelReviewer1983
Sao Paulo, SP
Level Contributor
190 reviews
85 attraction reviews
common_n_attraction_reviews_1bd8 61 helpful votes
Reviewed 15 November 2016

It dependes... If go to the `Jardins` side, it's very nice and some nice streets, restaurants, bars and shops. However, if go on the other direction, to the city centre... WOW!!!! you will surely find lots of out of the extraordinary things.... Strange, crazy, different kinds of people. It can be scary too... and it seems to be dangerous... Be... More 

2 Thank MariaAndrade2014
Level Contributor
10 reviews
9 attraction reviews
common_n_attraction_reviews_1bd8 1 helpful vote
Reviewed 14 July 2016

Great option for night life lovers. You can find variety of restaurants (mexican, italian, food trucks, local food and others). There's also movie theaters, night clubs, pubs and shops in general.

Thank Ludmila S
Sao Paulo, SP
Level Contributor
73 reviews
22 attraction reviews
common_n_attraction_reviews_1bd8 13 helpful votes
Reviewed 6 June 2016

Augusta street is fantastic! Every tribe meets there. It is powered by youth spirit! from Paulista Avenue until the centre of the city this street is full of nice bars, restaurants, theatres. It one of the busiest LGBT point in the city. Going along this street specially for the night life is fabulous. About safety I would say it is... More 

Thank Xistudo
Fort Lauderdale, Florida
Level Contributor
16 reviews
5 attraction reviews
common_n_attraction_reviews_1bd8 2 helpful votes
Reviewed 28 May 2016

Walking down gritty Augusta Street on a Saturday night is a blast! It seems like the entire city comes out to see and be seen. A diverse cross section of the city residents makes for interesting juxtaposition. Some intersections are so crowded everyone spills out into the street. A bit shady, sometimes dirty but don't be afraid, everyone is out... More 

Thank fly4sungp
Sao Paulo, SP
Level Contributor
168 reviews
82 attraction reviews
common_n_attraction_reviews_1bd8 15 helpful votes
Reviewed 26 April 2016

This street you can divided in two streets. The Downtown area is a live street, with pubs, stand up shows and at the and the Avanhandava Gourmet Street. At the Residential half, Shops, Hotels and Oscar Freire Street a sort of São Paulo"s Via Condotti

Thank FABIO457
Level Contributor
189 reviews
81 attraction reviews
common_n_attraction_reviews_1bd8 32 helpful votes
Reviewed 24 April 2016 via mobile

Augusta St. is definitely a must see of Sao Paulo's night. You can find everybody (literally) here. Be open mind in every sense of the word and enjoy Augusta's night life. The best way to head to Augusta is by metro (Consolação Station) and walk down the street to downtown. Saturday is the best day. There are also many cinemas,... More 

Thank Marcos R
Liverpool, United Kingdom
Level Contributor
107 reviews
59 attraction reviews
common_n_attraction_reviews_1bd8 12 helpful votes
Reviewed 15 February 2016 via mobile

This street is famous for its bars and nightclubs. It still has theatre and places to eat. You can chose whatever you want to eat there you can find it.

Thank Mariana G
Tel Aviv, Israel
Level Contributor
109 reviews
49 attraction reviews
common_n_attraction_reviews_1bd8 25 helpful votes
Reviewed 28 January 2016 via mobile

Loads of shops and different people. Prices are reasonable. Keep in mind you will be walking up on down this very steep hill Enjoy

Thank Y M
Sao Paulo, SP
Level Contributor
17 reviews
11 attraction reviews
common_n_attraction_reviews_1bd8 1 helpful vote
Reviewed 14 January 2016

There are a lot of nightclubs, bars, restaurants (chinese, japanese, italian, barbecue, etc)... cool place to visit and spend some time with friends.

1 Thank RestauranteMensore

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Staying in Jardins

Neighbourhood Profile
Located just below important Paulista Avenue, Jardins is the junction of four smaller neighbourhoods: Jardim Paulista, Jardim América, Jardim Europa and Jardim Paulistano. It is an upper-class area, offering a variety of things to do, including shopping, museums and parks. The neighbourhood is well known for “Oscar Freire”– the most luxurious street in the city, packed with high-end boutiques. In Jardins you will also find a trendy museum, São Paulo Museum of Image and Sound (MIS), which people often line up for hours to visit. If green space is what you're after, take time to relax at Trianon Park, a refuge in the heart of Paulista Avenue.
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