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SAB World of Beer

15 President Street, Entrance on Becker St. | Newton Cultural Precinct, Johannesburg, South Africa
+27 11 836 4900
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A fun filled guided tour through an interactive multi-media museum, exploring the rich history of beer and its South African story. End off with a cold pint in the Tap Room overlooking the city. The immersive tour explores the rich history of Africa's beer culture, transporting you from the tombs of Egypt to the mining townships of Johannesburg's pioneer days. You'll also get to taste traditional African beer, hold hop flowers in your hands, smell the different types of barley and peer into the great big wort kettle! Beer memorabilia and merchandise are also available at the adjoining shop, Tankards and Togs. Since being opened by former President Nelson Mandela nearly 20 years ago, the World of Beer has become one of the country's top attractions for foreigners and locals alike, winning SA Tourism's "Tourist Attraction Category Winner" for three consecutive years. It also houses a five-star conference and event venue. Visit experience it for yourself! Access SAB World of Beer is situated in the heart of the Johannesburg Newtown Cultural Precinct. It is within walking distance of the three major railway stations (Westgate, Braamfontein and Park Station) and conveniently located on one of the city's main taxi routes. Shuttle services from the Gautrain station can be arranged at a minimal cost.
  • Excellent52%
  • Very good36%
  • Average10%
  • Poor1%
  • Terrible1%
Travellers talk about
“beer tasting” (52 reviews)
“beer making” (18 reviews)
Closed Now
All hours
Hours Today: 10:00 - 17:00
Suggested Duration: 1-2 hours
15 President Street, Entrance on Becker St. | Newton Cultural Precinct, Johannesburg, South Africa
+27 11 836 4900

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Reviews (459)
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1 - 10 of 408 reviews

Reviewed 4 days ago

I visited the World of Beer on Woman's Day - a national holiday in South Africa. The tour cost 115 Rand and includes 2 vouchers for beers afterwards in the tap room. You get to keep the small SAB glass that you drink from in...More

Thank WCOB
Reviewed 2 weeks ago

Had a team building event where we went on the tour and had lunch afterwards. We booked for 20 people and the restaurant didn't know about us so had to quickly put a table together. Thought they could have been warned however, food was good!

Thank BattyJNB
Reviewed 2 weeks ago via mobile

The front desk staff were superb and thanks to them my son had his first South African beer in style.

Thank Sharmela R
Reviewed 3 weeks ago via mobile

Learnt a lot about beer. Well worth it to spend a little more for the beer tasting. Overall an enjoyable experience.

Thank WTisSearching
Management response:Responded 3 weeks ago

Dear WTisSearching Thank you very much for taking time to send your review. I am so pleased that you learnt a lot and had an enjoyable experience. Kind regards, Felicia

Reviewed 16 August 2017 via mobile

What a find! We were looking to fill a few hours in j'berg and decided to go here. What an excellent little tour....... on par with the Heineken tour in Amsterdam. Tour guide was amazing and so informative. You also get to sample the beer...More

1  Thank Nick J
Management response:Responded 4 weeks ago

Dear Nick Thank you for taking time to send a review. I am so pleased that you had an amazing time at the SAB World of Beer. I hope you had a lovely time in Johannesburg. Kind regards, Felicia

Reviewed 13 August 2017

Quite a long tour. Some of the sections were somewhat childlike but the overall experience was a good one and our guide was very informative.

Thank SonjaB60
Reviewed 10 August 2017

Even for a craft beer snob like me, an historical tour of this place was well worth the afternoon I spent down here.

Thank dohmatt
Reviewed 9 August 2017

We did a tour at the World of Beer. The people is frienly there and we learned a lot during the tour. The first half is about the history of beer and the second half is about beer making in South Africa. You also get...More

2  Thank aventer2017
Reviewed 6 August 2017 via mobile

So I must tell u all this was different and rather enjoyable even though I do not like beer. The tour was interesting to a point otherwise I found it a bit boring as I think I expected more. The setting is great and the...More

Thank Megananne2015
Reviewed 24 July 2017 via mobile

The food and beer at the resturant was very good. But the tour was really nothing special. It could have been nice if our guide was more interested in the tour than his phone. He just said what he needed to say, than moved away...More

1  Thank Bjarne K
Tony_Rubin, General Manager at SAB World of Beer, responded to this reviewResponded 25 July 2017

Dear Bjarne K Thank you very much for taking the time and trouble to post your review on TripAdvisor. I am very concerned, as well as surprised by the lack of interest shown by your Tour Guide - do you perhaps a name, as I...More

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Questions & Answers
2 March 2016|
Response from Tony_Rubin | Property representative |
Tickets can be purchased at the door, on arrival, with pleasure. We look forward to seeing you soon Regards Tony
14 July 2015|
AnswerShow all 7 answers
Response from Tony_Rubin | Property representative |
Hi lizatjie Our Tours operate 7 Days per Week, as follows: Tuesday to Saturday: 10h00 to 17h00 Sunday and Monday: 10h00 to 16h00 The normal Tour (R95) takes approximately 75 Minutes, and the Tour plus Beer Tasting (R140... More
14 July 2015|
Response from Tony_Rubin | Property representative |
Hi lizatjie, our Tours operate 7 days per week, departing hourly from 10h00 to 16h00. We look forward to welcoming you to The World of Beer soon. Regards Tony