Over 400 stores pack the concrete along Michigan Avenue, the eight-block stretch known as Magnificent Mile. This area between Oak Avenue and the Chicago River is more a shopping paradise than a full-out neighborhood. For prime upscale shopping, this is the place to go. It’s busy, energetic, and packed with shoppers. You'll also find hundreds of restaurants and dozens of hotels, all on the mid- to high-end scale. Some of the city’s most iconic buildings like the Wrigley Building, John Hancock Center and other architectural marvels define the magnificence of this neighborhood.