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San Francisco Visitor Information Center

Certificate of Excellence
Union Square
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Address: 900 Market St, Lower Hallidie Plaza near the Powell BART Station, San Francisco, CA 94102-2804
Phone Number:
+1 415-391-2000
09:00 - 17:00
Open now
See all hours
Mon - Fri 09:00 - 17:00
Sat 09:00 - 15:00

What speaks 14 languages and always has the scoop on what's happening in...

What speaks 14 languages and always has the scoop on what's happening in San Francisco? The answer is San Francisco's Visitor Information Center (ViC). Services offered: Ideas for your visit, events, maps, guides, Muni transit passes and maps, brochures, tours, hop-on hop-off buses, discount ticket packages, hotel reservations, free wi-fi service, made in San Francisco gifts. Hours vary Seasonally May through October 9:00 a.m. to 5:00 p.m. (Monday through Friday) 9:00 a.m. to 3:00 p.m. (Weekends and Holidays) November through April 9:00 a.m. to 5:00 p.m. (Monday through Friday) 9:00 a.m. to 3:00 p.m. (Saturday) Closed on Sunday

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TripAdvisor Reviewer Highlights

Read all 66 reviews
Visitor rating
  • 15
  • 8
    Very good
  • 4
  • 1
  • 0
Make this place as first step when you visit SFO

It's a bit tough to find this place as the google location would point it as the street but in fact the information centre is is at the right location in under ground. Once when... read more

Reviewed 4 weeks ago
Srinivas P
via mobile
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66 Reviews from our TripAdvisor Community

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Showing 28: English reviews
Level Contributor
90 reviews
41 attraction reviews
common_n_attraction_reviews_1bd8 12 helpful votes
Reviewed 4 weeks ago via mobile

It's a bit tough to find this place as the google location would point it as the street but in fact the information centre is is at the right location in under ground. Once when you reach there, the entire set of staff is too friendly and helpful to ensure we are reaching the right place and the right time... More 

Thank Srinivas P
Southern Nevada
Level Contributor
381 reviews
218 attraction reviews
common_n_attraction_reviews_1bd8 190 helpful votes
Reviewed 11 September 2016

Can't say enough good about this place. The employees are knowledgeable, swift yet not at all pushy or aggressive. I recommend picking up a free street map and buy the $3. transit map only if you are strictly on bicycle. Also, I recommend a 3 day Muni pass for $31. It paid for itself in 1.5 days. Ask how to... More 

Thank beetcanner
Johannesburg, South Africa
Level Contributor
343 reviews
161 attraction reviews
common_n_attraction_reviews_1bd8 106 helpful votes
Reviewed 14 July 2016 via mobile

It's like chatting to Aunt Sally who's lived in San Francisco her whole life. Why wouldn't you? Free maps, advice, and a changing board of up and coming events. They sell Muni Passes, CityPasses, etc, as well as SF souvenirs. Not so easy to find, you need to head down the stairs from street level, or upstairs from Powell Bart... More 

Thank Andrew S
Zurich, Switzerland
Level Contributor
1,423 reviews
596 attraction reviews
common_n_attraction_reviews_1bd8 761 helpful votes
Reviewed 4 July 2016

The SF Visitor Information Center is located at Powell Street at the underground entrance to BART and the MUNI. Yes, there may be unsavory characters in the area but just pass on through and head over to the SF Visitor Info Center. During the day, there is not much to worry about but I would say use more caution as... More 

Thank FormerCaliBoy
Atlanta, Georgia
Level Contributor
319 reviews
83 attraction reviews
common_n_attraction_reviews_1bd8 140 helpful votes
Reviewed 24 June 2016

The Visitor Information Center may not look like much and it’s a little hidden, one level down from street level at Powell and Market St., but don’t let appearances deceive you. It’s full of information that’s perfect for visitors and is a treasure trove of helpful maps. I’d encourage you to stop in. When I inquired on to get to... More 

Thank William T
Level Contributor
365 reviews
97 attraction reviews
common_n_attraction_reviews_1bd8 195 helpful votes
Reviewed 26 January 2016 via mobile

It was an experience wading through dirty, grimy, urine-smelling streets and homeless before we arrived at the Visitor Information Center on lower level of Hallidie Plaza on Market St. The center is an entirely different world, clean, bright and cheery! The staff on duty was extremely helful and friendly. There were tons of literatures ready to take and advice to... More 

Thank connie l
San Francisco T... V, Manager at San Francisco Visitor Information Center, responded to this review

We're glad you found the center to be a bright spot in your visit, the staff will be delighted to hear you found them so helpful. Thank you for taking the time to leave this review. More 

Level Contributor
216 reviews
108 attraction reviews
common_n_attraction_reviews_1bd8 50 helpful votes
Reviewed 3 January 2016 via mobile

We used the services of the Visitor Information Centre a few times while visiting San Francisco (we were staying at a hotel nearby). We found the staff to be very friendly and helpful. We were provided with maps, directions, information on the location of attractions, and how to use the muni transport (including the location of certain stops). We also... More 

Thank Gavin H
San Francisco T... V, Manager at San Francisco Visitor Information Center, responded to this review

Thank you for taking the time to leave this review Gavin, City PASS is a very popular product to get about the city's best attractions conveniently and at a discount. So glad the staff were of such help to you. More 

San Francisco, CA
Level Contributor
637 reviews
337 attraction reviews
common_n_attraction_reviews_1bd8 166 helpful votes
Reviewed 8 December 2015

This is the place to come to get an overview of all that is in the City of San Francisco. So much info, and all of it free!

Thank William M
Columbia, South Carolina
Level Contributor
1,715 reviews
1,308 attraction reviews
common_n_attraction_reviews_1bd8 629 helpful votes
Reviewed 12 June 2015

great place for first time visitors. Plenty of pamphlets about the city attractions. Can get passes and maps here as well. The staff was helpful and friendly.

Thank jlantern3
Denver, Colorado
Level Contributor
96 reviews
12 attraction reviews
common_n_attraction_reviews_1bd8 35 helpful votes
Reviewed 15 May 2015

I first called the info center to find information on where I could buy a 3 day MUNI pass and park my car. I called and left a message because all the info people were busy. I didn't expect a call back the same day, but I did. They told me that they didn't have any parking at their location,... More 

1 Thank saltw80128

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Questions & Answers

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Typical questions asked:
  • Do I have to buy a ticket for my infant?
  • How do I get there using public transportation?
  • Is there a restaurant or café onsite?

Staying in Union Square

Neighbourhood Profile
Union Square
Originally home to rallies supporting the Union Army in the Civil War, this grand square has become the city's premier shopping and entertainment district containing the largest number of upscale department stores, chic boutiques, art galleries and theatres in the city. It's a large open area where tourists and locals gather, watch cable cars and crowds go by, enjoy a snack, or plan their day of shopping and sightseeing, If feeling the pulsating energy of the city is on your agenda, Union Square is the place to soak it in.
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