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The Shop at NBC Studios

30 Rockefeller Plz, 6th Avenue Entrance, New York City, NY 10112-0015
+1 212-664-3700
Review Highlights
Veoma Ali - Little Shop of Pleasures!!!

First of all, I have to admit that I'm a broadcast fanatic. So to even look at the pictures on the... read more

Reviewed 4 days ago
Veoma A
Bridgetown, Barbados
via mobile

We didn't do a tour or anything- but did the TODAY show you have to get there like at 6 am and the... read more

Reviewed 1 week ago
Colleen C
Albany, New York
via mobile
Read all 205 reviews
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Shopping's never been so entertaining. A brand new store. A whole new shopping experience. More fun, more interactive content,and more exclusive merchandise from your favorite NBC shows.
  • Excellent30%
  • Very good38%
  • Average22%
  • Poor6%
  • Terrible4%
Travellers talk about
“jimmy fallon” (16 reviews)
“fun store” (5 reviews)
Open Now
All hours
Hours Today: 08:00 - 19:00
Suggested Duration: < 1 hour
30 Rockefeller Plz, 6th Avenue Entrance, New York City, NY 10112-0015
+1 212-664-3700
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Reviews (205)
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1 - 10 of 132 reviews

Reviewed 4 days ago via mobile

First of all, I have to admit that I'm a broadcast fanatic. So to even look at the pictures on the wall which depict the journey of the Studio was awesome for me. But then...to be able to purchase the memorabilia and all the cool...More

1  Thank Veoma A
Reviewed 1 week ago via mobile

We didn't do a tour or anything- but did the TODAY show you have to get there like at 6 am and the crew doesn't come out until 8:30 but if you want to see them you the 2 hr is what you have to...More

Thank Colleen C
Reviewed 17 June 2017 via mobile

Too pricey for the limited selection. You get a 10% off coupon if you attend a recording or rehearsal.

Thank GeorgiaStarry
Reviewed 16 May 2017

Had to take a few minutes and check out the NBC shop. Lots of Jimmy Fallon stuff, which is what I was after in the first place. But didn't realize there would be so much stuff for SNL, Friends, the Office, etc. Totally fun store!...More

Thank JL0203
Reviewed 23 April 2017 via mobile

I have a teenager who really likes Friends so I needed to stop in. Not too many options if you want something with the characters. Just plan on spending above average prices. And the things are mostly the stick on letters rather than higher quality...More

Thank Sharon S
Reviewed 1 April 2017

We had a lot of fun looking through the Friends items. We stayed for quite a long time - didn't buy anything, but we still enjoyed ourselves.

Thank Bonnie B C
Reviewed 24 March 2017 via mobile

If you're a fan of NBCs shows, there are some good finds in the gift shop here. We visited right after watching the Today show from Rockefeller plaza, and got some Today show merchandise. Quite pricey, but that's NYC for you.

Thank Travis L
Reviewed 19 March 2017 via mobile

This isn't so much a tourist attraction as a shop. If there is a particular NBC show you like, you can get some merchandise/souvenir of the show. That's about it. They do have a The Voice judge chair you can sit in. It's not a...More

Thank tshep42
Reviewed 10 March 2017 via mobile

This store was fun to see. The prices aren't great but there is a cool selection of merchandise related to NBC shows to view.

Thank Rehsinup19
Reviewed 2 March 2017 via mobile

Whilst shopping in the store, my husband asked about the opportunity to attend a live recording. The staff were more than helpful advising us of the standby process. This involves getting up early and waiting in line, but really worth it if you get in!...More

Thank Lynn220
This is the iconic New York that so many visitors
imagine before they visit—spectacular skyscrapers like
the Chrysler Building and Empire State Building,
iconic public buildings like Grand Central Terminal
and the New York Public Library, and the non-stop
hustle and bustle of the city streets. Fifth Avenue is
a shopper's heaven where you can find every kind of
store imaginable, with fashion brands ranging from the
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Questions & Answers
julia b
15 December 2016|
Response from catwmn2xVT | Reviewed this property |
Not at the Studio Store we were at. They had the Morning Show desk but that was it. Lots of different shows shirts, mugs, etc.... but just the one setting
Chantel L
20 January 2016|
Answer Show all 2 answers
Response from hryo | Reviewed this property |
Hiya, don't get your hope high, they mostly put their talk shows & new shows/series products. I don't remember Saved by the Bell section, or I might just walk pass it & it must be small section cause even Friends only have... More