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Address: Calle Jose Cuervo Labastida #73, Tequila 46400, Mexico
Phone Number: +52 374 742 6717
Website
Today
09:00 - 20:00
Open now
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Hours:
Sun - Sat 09:00 - 20:00
Recommended length of visit: 1-2 hours
Description:

La Rojena(R) is the distillery of Jose Cuervo(R). We invite you to tour the...

La Rojena(R) is the distillery of Jose Cuervo(R). We invite you to tour the oldest distillery in Latin America, where you will be able to see the tequila production process first-hand, and enjoy our Hacienda, where you can become a tequila expert with a professional tasting, enjoy a delicious margarita, or buy our products at the best prices.

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US$84.99*
and up
Viator Exclusive: Jose Cuervo VIP Distillery Tour with Private Tequila Tastings
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  • Tour highlights & full itinerary
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TripAdvisor Reviewer Highlights

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    Very good
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    Terrible
Tequila behind the scenes

This is a very good option to get to know the history of Tequila (both the town and the drink), get to know the process to create it, have a couple taste samples, and get yourself... read more

4 of 5 bubblesReviewed 1 week ago
Ugo C
,
Guadalajara, Mexico
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558 Reviews from our TripAdvisor Community

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Showing 183: English reviews
Guadalajara, Mexico
Level Contributor
82 reviews
42 attraction reviews
common_n_attraction_reviews_1bd8 21 helpful votes
4 of 5 bubbles Reviewed 1 week ago

This is a very good option to get to know the history of Tequila (both the town and the drink), get to know the process to create it, have a couple taste samples, and get yourself some memorabilia at the end. Fully recommended.

Helpful?
Thank Ugo C
MundoCuervo, Gerente at La Rojena, responded to this review

Dear Ugo C, Thank you very for taking the time to write about your experience. It is a pleasure for us to show you what Tequila has to offer and it is such great news that you enjoy it. We hope to have you very soon! Best regards, More 

Mexico City, Mexico
Level Contributor
10 reviews
5 attraction reviews
common_n_attraction_reviews_1bd8 2 helpful votes
4 of 5 bubbles Reviewed 2 weeks ago

The town and the beverage for which it is known have been produced here for generations. The tour is both fun and informative. The gift-shop has nice souvenirs and great tequila for those enthusiast of fine spirits. I recommend you taste the "piña" (heart of the agave plant) that has been slowly cooked to be processed later, as well as... More 

Helpful?
Thank recua
Glasgow, United Kingdom
Level Contributor
11 reviews
3 attraction reviews
common_n_attraction_reviews_1bd8 9 helpful votes
5 of 5 bubbles Reviewed 2 November 2016

Visited Jose Cuervo during our recent visit to Mexico We were privileged to have Carlos as our Tour Guide. Only two of us and we were made to feel vary special. The tour itself was an entry into Tequila heaven. Instead of tossing back we were romanced to sip and pleasure each blend of Tequila being tasted. As a Tour... More 

Helpful?
Thank Jean B
Geneva, Switzerland
Level Contributor
6 reviews
common_n_attraction_reviews_1bd8 3 helpful votes
4 of 5 bubbles Reviewed 24 October 2016

wow, I thought tequila was what you drank in shots when you'd had a few too many at the end of the night - how wrong and uneducated am I (don't answer that). The factory tour is a must, and take the option with tasting at the end (it costs a little more but come on you can't do a... More 

Helpful?
Thank williamcJ2308AZ
Level Contributor
9 reviews
common_n_attraction_reviews_1bd8 3 helpful votes
4 of 5 bubbles Reviewed 22 October 2016 via mobile

The tour of the Jose Cuervo tequila factory is very professional, fun and interesting, with added pleasure of tastings along the way. Easy to find and walk to near the center of the town, and no need to be transported in the somewhat comical cartoon shuttle buses that other tours use.

Helpful?
Thank IainRMM
St. Petersburg, Florida
2 reviews
common_n_attraction_reviews_1bd8 1 helpful vote
4 of 5 bubbles Reviewed 14 October 2016 via mobile

Had fun. Drank some good tequila. Not the best in town... Wish I could have stayed longer but you know how that goes.

Helpful?
Thank rhyminlyman
Level Contributor
7 reviews
common_n_attraction_reviews_1bd8 11 helpful votes
5 of 5 bubbles Reviewed 8 September 2016 via mobile

We actually went int April of 2015 but our family lives in the neighboring town so we go to Tequila more often than others. This time though we did the private tour. I don't remember how much we paid but it was 7 of us in the tour. We did do it in Spanish and the lady that gave us... More 

Helpful?
Thank Gomezfamily2003
Chicago
Level Contributor
34 reviews
16 attraction reviews
common_n_attraction_reviews_1bd8 13 helpful votes
5 of 5 bubbles Reviewed 1 September 2016

Jose Cuervo´s factory welcomes visitors to learn how tequila is made step by step and taste it as well. They have many tours available and a big sourvenir store, which is as rich as this place history

Helpful?
Thank Dofv
Dubai, United Arab Emirates
Level Contributor
31 reviews
10 attraction reviews
common_n_attraction_reviews_1bd8 12 helpful votes
5 of 5 bubbles Reviewed 28 August 2016 via mobile

I had the chance to tour the distillery when visiting Tequila, Jal. Truly a great experience. It's really interesting to see the tequila processing. You can see real workers as they perform their job. The guides know very well the process and are very passionate about what they do. You will not regret spending some time at this beautiful place.... More 

Helpful?
Thank Eduardo A
Tullahoma, Tennessee
Level Contributor
173 reviews
52 attraction reviews
common_n_attraction_reviews_1bd8 58 helpful votes
5 of 5 bubbles Reviewed 20 August 2016

I have been to many distillery tours all over the world and this has to be in the top 3. Get the package with the personalized tasting in the basement cellar very informative staff first class facilities and loads of fun

Helpful?
Thank JohnPatsi
TEMexico, Gerente at La Rojena, responded to this review

Dear John, Thanks for sharing your comments about the experience, we can see you have enjoyed the tour, we hope everything were as good as you spected, all the efforts we made has one purpose, share with our visitors the real world behind a Jose Cuervo Tequila. Looking forward to see you again. More 

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Questions & Answers

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Typical questions asked:
  • Will you pick up and drop off at my hotel?
  • I have a family of 7. Can your tour accommodate all of us together?
  • How should I dress for this tour?