Via Roma ends or begins there. An open arena square with historic edifices, shops, eateries-cafes and 16-17c architecture enveloping al fresco. The equestrian statue in the centre and the portico-loggia fluidity in the inner perimeter allow for theatricality, spacious referentiality and a unique throbbing historic enclosure. Few compare in relative or absolute terms whether in other European historic towns (Spain, Italy, France primarly).