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Florence Shopping Guide

Florence has given us the Renaissance, the David, and enough Medici scandals to inspire historical dramas for centuries. Once the most influential city in what is now Italy, it can brag about its superb architecture, unmatched artistic legacy, and timeless beauty. But along with the stuff of historical interest, fashionistas will add that it has also gifted the world with some of the best fashion brands, including Gucci and Salvatore Ferragamo. Shopping in Florence is practically a cultural experience of its own, so there’s no need to feel guilty about splurging in retail.

Via de’ Tornabuoni

Though not really a district per se, this street is so iconic to Florence shopping that it deserves its own section. It is endowed with effortless elegance and exclusivity most mere mortals can only admire from afar. The street is dotted with what used to be the palaces of the most important Florentine families, now turned into the fashion houses of some of the most luxurious brands in the world, like Hermes and Prada. Come dressed like you’ll be having breakfast at Tiffany’s, and enjoy a truly grand experience, even if all you can afford is window-shopping.

Top Places to Shop in Florence
Jimmy's Leather Collection
689 reviews
Situated in San Lorenzo Market, this leather shop is set apart by the quality of its products and superb customer service. Besides jackets and handbags, non-EU citizens can get sales tax returns.
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L'Arte de' Ciompi Firenze
64 reviews
Brimming with unique handmade leather, paper, and wood items from local craftsmen, this artisanal shop offers some of the best souvenirs you can find in Italy. Its items keep tradition alive.
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Massimo Ravinale
101 reviews
This luxury fashion stores specializes in scarves and ties made only with the finest materials. Silk, wool, and cashmere are responsible for the high quality and texture of each item sold here.
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The Mall
1,839 reviews
This luxury outlet mall is located south of Florence and is accessible by bus. It offers a collection of highly sought-after designer items at bargain prices that are almost impossible to resist.
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Prada
20 reviews
No shopping trip to Italy can be complete without a stop in Prada. Enter into the boutique of this world-renowned Italian brand for luxury items that include clothes, shoes, and gorgeous accessories.
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Signum
106 reviews
This specialty store is for the hopeless romantics who still appreciate the vanishing art of the handwritten letter. Cards, quills, stylized stationary, and hand-made journals can all be found here.
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La Pelle
238 reviews
This family-owned artisan leather shop offers fashion accessories like jackets, shoes, belts, and bags. All items are made in Italy with local craftsmanship. Worldwide shipping is available.
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Madova Gloves
127 reviews
Madova is the place to go if you've ever wanted elegant leather gloves. It's famous for the high quality, endurance, and softness of its gloves, which are perpetually in style.
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Aquaflor Firenze
82 reviews
Aquaflor is not your typical perfume store. Of course, it sells fragrances, moisturizers, soaps, lotions, candles, and more. But what truly sets it apart are its laboratory tours and perfume workshops.
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Mercato di Sant'Ambrogio
271 reviews
This small fruit and produce market is the perfect place to get a fresh taste of Tuscan gastronomy. Besides food, you can find bargain clothes, household items, and people-watching opportunities.
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Bartolucci Store Firenze
101 reviews
Step into what could be Geppetto's own store, and marvel at the sea of handmade wooden toys on display. You'll find a life-sized motorcycle, bedroom decorations, and, of course, countless Pinocchios.
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CASINI FIRENZE by Jennifer Tattanelli
125 reviews
This high-end store has been providing luxury leather items to Florence and beyond since 1945. Each piece is part of the tradition, made with the strictest product guidelines and quality materials.
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Officina Profumo-Farmaceutica di Santa Maria Novella
1,389 reviews
This is perhaps the most beautiful perfume shop in Florence, as it has kept its 16th century architecture almost intact. Inside its intricate walls, you will find a variety of fragrant items.
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Leonardo Shoes
303 reviews
Leather shoes steal the show, but this store also offers high-quality accessories and jackets. The designs tend towards the chic and classic, for timeless fashion that will stay in-style for years.
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Mercato del Porcellino
332 reviews
This open air leather market is guarded by the iconic statue of a pig. Legend has it that rubbing its nose will guarantee your coming back to the city. While shopping, don't be afraid to bargain hard.
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Scarpelli Mosaici
78 reviews
The mission of this store and workshop is to keep alive the Renaissance tradition of mosaics in stone. Come in to see the artists at work, admire the brick arches, and purchase something truly unique.
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Massai Orafi in Florence
161 reviews
Pamper yourself with hand-made jewelry of the finest quality at this family-owned store. If nothing on display convinces you, simply have a piece or two custom-made to your tastes.
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M.G. Design
287 reviews
No two ceramics in this store are quite the same. Artist and owner Maria Giovanna Cimino makes everything by hand. Most of these made-on-site pieces are inspired by the Tuscan countryside.
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Mercato delle Cascine
73 reviews
If you want to do Italian shopping without burning a hole in your pockets, this market is the place to be. You will find virtually everything your heart could desire, and always at bargain prices.
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Goccia Shoes
316 reviews
100% Italian handmade leather shoes and bags are the pride of this family store. Customers can chose from the in-store selection of soles, or have some custom-made for a truly perfect Cinderella fit.
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#1 of 478 Shopping in Florence
When your in Florence everyone loves a market, we enjoyed the outside market but then go inside the Central Market the sights, smells, and colours are all amazing, the stalls are works of art with displays of frui...
A foodie's paradise of Italian delights containing vendors selling every kind of fresh food products, prepared dishes, Italian wines and alcoholic specialties in one mammoth 19th century building.
See 71 Experiences
#2 of 478 Shopping in Florence
The shop’s atmosphere is inviting & relaxing and its owners, Laura and Tony are very gracious & welcoming!! Laura hosted our wine tasting and shared her passion and knowledge of the grapes, soils, and climates of...
Such an adorable wine shop and super friendly and welcoming for tourists!! Serena and Claudia were so helpful and informative during our tasting and helped us pick out the the perfect Italian white and red wines w...
#3 of 478 Shopping in Florence
We had a ride with Stefano, it was a pleasure to visit Florence on the bike, Stefano is a very good guide nice guy, polite and charming.
It was me and my mother in the back of a bike and we got to know Florence in 1 hour..such a great tour with Stephano..he showed us the city in one hour.It was amazing.at the end he dropped us in a restaurant he re...
#4 of 478 Shopping in Florence
Sam is a true gem, he consults with you to see what you’re looking for, and then disappears into the back room and will come out with even more beautiful bags for you to try as you shop the showroom.
So our good friend, Mario Fortini of BellaRoma, sent us to Sam Perseo in a small but beautiful shop close to the river.
#5 of 478 Shopping in Florence
If you are looking to have a 'local' shopping experience in Florence, wanting to see something off the beaten path, wanting to try a new food, or wanting to know that the items you are purchasing are good quality...
She knew just where to take us, how to deal with the family dynamic, what to prioritize, how to work with our price range and how to navigate any funny moments in the shops.
#6 of 478 Shopping in Florence
Our family of 5 spent a wonderful day with Franco recently - driving through Tuscany as he shared his extensive knowledge of the Chianti region with us! Franco picked us up in a Mercedes minivan....we went to San...
In Florence, Stefano took us to some wonderful vantage points for pictures and suggested a lovely, old school restaurant for a delicious lunch.
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#7 of 478 Shopping in Florence
A unique collection of rare, fine jewelry fairly priced without the overhead of the Ponte Vecchio.
Absolutely THE BEST Jewelry Shop in Florence!
#8 of 478 Shopping in Florence
Jimmy helped my daughter find the perfect jacket for her body type, we moved on from jackets to belts where Jimmy and his brother helped find the perfect belt and wallet for my son!
We visited the store today and all I can say is WOW Great store and even better service They speak English very well and Assist in every way Great products.
#9 of 478 Shopping in Florence
We passed by this Shop and went in to discover beautiful products at great prices and best of all we met Sonja and Aldo who went to great length to ensure we got the right things at the right prices.
Skip every leather shop in Florence and go over to the Pitti Palace area to visit this gem of a a leather shop owned and operated by a wife and husband team.
#10 of 478 Shopping in Florence
Recommended amazing winery in Chianti for lunch, cooking class and wine tasting that was the highlight of our trip to Florence!
Another day he picked us up and took us to Sienna and San Gimignano and made a reservation for us at a wonderful lunch place then also was willing to add another stop for us that the last minute.
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#11 of 478 Shopping in Florence
I researched where to buy handmade shoes in Italy and Goccia Shoes was top of the list.The shop is very easy to find and the staff are so helpful and attentive.The colours and style choices are many and varied and...
They are more than happy to welcome you to a memorable shopping experience and always ask questions to help you find what might really meet your ultimate needs!
#12 of 478 Shopping in Florence
Davide pulls you in with his million dollar smile and energetic presence, but his experience, service, quality, and meticulous attention to detail make his shop 10 STARS in my mind!
His workers at the shop in the morning are also very friendly and helpful but I personally enjoyed shopping with Davide because he knows the styles very well.
#13 of 478 Shopping in Florence
The most striking thing about this shopping experience was the genuine interest she took in helping me choose a jacket and her infectious enthusiasm when I chose it.
I was the second trip to Florence for my husband and I, and this time we had the good fortune to stumble upon Janni's shop.
#14 of 478 Shopping in Florence
Lovely artist, gorgeous ceramics, and a darling shop filled with beautiful, unique items that make it difficult to choose which ones to bring home to remember your time in Florence.
... special and well made by a talented local artist...go here!! Maria (VERY PLEASANT TO MEET AND TALK WITH) does BEAUTIFUL work with ceramics....Landscapes...Flowers...a nice variety of gifts at all prices.
#15 of 478 Shopping in Florence
I learned so much about Chianti Classico that I now apply when shopping for wine in the US.
I picked it up today and we plan on enjoying a bottle of Chianti with our pasta this evening.
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#16 of 478 Shopping in Florence
We loved the bags and wallet we purchased and appreciated the depth of knowledge and passion for leather that came through in our talks with Michelangelo.
Highly recommend Michelangelo's Leather shop in Florence if you are interested in buying leather goods while you are visiting this city in Italy.
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#17 of 478 Shopping in Florence
I ended up with a unique, well-made pair of ankle boots that serve as a reminder of a great day in Florence and a happy memory of this special shop that I've been lucky enough to revisit several times.
It is the perfect address for shoes and leather goods in Florence while maintaining a very reasonable price level.
#18 of 478 Shopping in Florence
Pegna has been a staple of florentine life for decades (my granny was an aficionado!) and now is a modern places for shopping if you live in town or for looking for unusual products and also for some little presen...
Wines, spirits, chocolates, cheese and cold cuts (that are airtight and safe to travel with), and the mints that come in the cute little tin cans that make PERFECT gifts for anyone!
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#19 of 478 Shopping in Florence
Just over the Ponte Vecchio bridge (on the left), this little shop is a must visit in Florence.
I love the colours and my favourite style is the cashmere lined ones.
#20 of 478 Shopping in Florence
It's simply gorgeous, the Farmaceutica di Santa Maria Novella -- a museum with amazing history, a pharmacy/perfumerie and beautiful gift shop.
It evolved over the years to a larger, international working pharmacy and now sells a variety of colognes, lotions, papers, etc still made from local and natural products in a more modern facility in Florence.
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#21 of 478 Shopping in Florence
Always innovating, creating, sharing their marvelous city: it's art and beauty.
#22 of 478 Shopping in Florence
After your shopping, it’s worth trying local cafes and restaurants which range from espresso bars and small lunch venues in the covered market, to mid range trattorias in the square, with a traditional Tuscan menu...
The market is a series of small shops and kiosks featuring a variety of goods.
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#24 of 478 Shopping in Florence
The shop is situated in an easily accessible spot for tourists but still off the 'main' paths enough to both feel and be really authentic.
Stumbled onto the shop by accident but what a discovery.
#25 of 478 Shopping in Florence
#26 of 478 Shopping in Florence
#27 of 478 Shopping in Florence
One of the best shopping experiences in Italy so far on our first week here my wife, 8 year old daughter and me had this store figured on the list before reaching Florence and were very happy to see the overall st...
They have opened a retail shop in Florence and a couple of years after we made our fist purchase, they started coming to the US with shows in New York, Chicago, and Los Angeles.
#28 of 478 Shopping in Florence
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#29 of 478 Shopping in Florence
Amazing service - Beautiful clothes
I love to shop - anywhere and everywhere from flea markets to Fifth Avenue.
#30 of 478 Shopping in Florence
I kept going back to the store near the Uffizi Palace on Via dei Leoni (via Piazza San Firenze) and, in the end, bought eight scarves of various sizes for friends (oh, and a couple of gifts for me!).
The lovely sales lady was so knowledgeable and helpful and shared with me various ways to wear the scarf I chose.
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