Shopping in Seoul

Best Shopping & Malls in Seoul, South Korea

Shopping in Seoul

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    Things to do ranked using Tripadvisor data including reviews, ratings, photos, and popularity.
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    Highest rated attractions on Tripadvisor, based on traveller reviews.
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What travellers are saying

  • Leonhkny
    Hong Kong, China10,186 contributions
    This is the place of Korea's tallest building and most upscale shopping mall. Lotte World Mall is the synonym of Gangnam Style: flashy, pretentious and ostentatious. Nearly all the luxury brands has a boutique here. Even if you are not here to spend a huge fortune, a simple walk around the huge mall is still an enjoyable experience.
    Written 15 November 2022
    This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
  • cat fong
    Singapore, Singapore7 contributions
    Be prepared for the crowd. Lots of food options not just to dine in but also to buy back souvenirs. If buying banchan they will vacum pack them for you. Prices are Similar most stalls. No hard selling. When eating there do take note they will require each person to order a dish at least. Food comes quick and you just pass them your dishes when done.
    Written 8 November 2022
    This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
  • akuesha
    22 contributions
    Mainly enjoyed the time wandering around the Starfield Library, a good place for dining & enjoyed some good coffee 😬😬😬.
    Written 30 November 2022
    This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
  • Kane M
    Lakewood, CO18 contributions
    Great place for experiencing daily life in locals. bring cash, some vendors do not take CC. Lots of daily life items, great prices.
    Written 24 November 2022
    This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
  • Christine T
    6 contributions
    Many store with beauty and fashion product. Location is near the bus stop and have many restaurants and cafe
    Written 8 March 2020
    This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
  • GlobetrotterJ16
    Seoul, South Korea1,934 contributions
    During the festive period Shinsegae in Myeongdong is quite popular as they have extensive Christmas lighting all around the building, which looks quite pretty. There are two buildings, one more focused on high end brands and the other more focused on main stream brands. This department store is always busy because besides it's good selection and duty free area it is also nearby the heart of Myeongdong with all its shops and street food. So it is within easy walking distance and a good starting point to explore the area. It is also easy to reach with public transport.
    Within the department store there is a great food area in the basement as well as a restaurant floor with 5-6 restaurants, mainly Korean, whereas in the basement it is all kinds of foods.
    There are a couple of Shinsegae department stores in Seoul, this one and the one next to the Express Bus Terminal are the better ones.
    Written 3 January 2020
    This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
  • John T
    Singapore461 contributions
    This is was the main attraction for our South Korea. We had dinner there twice.. on a Monday & Friday night

    My tip is take the time to walk down the street and browse through the shops to look at their prices and their meat quality

    The 1st time we went the butcher charged on average around 18-20K won /100g.. the 2nd time we really browse through and picked a shop that charges average around 17-19k/100g and they gave us free samples unlike the 1st shop

    Our 2nd experience was more enjoyable as the butcher brought us to a nicer more “restaurant like” place to BBQ our meats… they had black pepper on the table to season our beef and it does make a difference

    The meat was really well marbled and juicy but Don’t expect the quality of the fat flavour to be like Kobe or Japanese A5 Wagyu quality. The quality of the Hanwoo is definitely on par as those higher end restaurants in Seoul or Busan that charges 3x more expensive per 100g.

    It’s about a 10min walk from Majang Train station so its worth the effort
    Written 29 November 2022
    This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
  • MisterUserName
    Atlanta, GA307 contributions
    Nice underground shopping mall that’s about 1km long. Lots of shops, but most of them sell the same stuff - clothes, accessories, luggage, shoes, purses, socks, blankets, paintings, flowers, and more.
    We used to shop at Dongdaemun, but prefer Goto Mall now, at least you can see the prices upfront.
    Two food courts, one on each end. Tarot reading booths and massage chairs, too. Get a 10 minute massage for 10,000 won.
    Don’t get fooled about the clearance sale, same price the next day we noticed.
    Written 24 November 2022
    This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
  • AnLil
    865 contributions
    Hongdae is interesting as a fun and affordable student ghetto shopping area. The soldiers who are 19-20 year olds mingle with university female students, and young pop street performers are common. You can take line 1 or Seoul station two stops to 4 (Blue) Samgakji station to transfer to orange line 6 Sangsu station. (Exit 1 is at the intersection or cross the street from exits 3-4 escalators there). Three or so more stops (Sangsu) takes you to Hongdae or take bus 7011 Jungju on Dongmak-ro. From there, walk downhill on Wausan-ro. Bus 16 takes you closer to the head at Ol Cafe or the glass family Karaoke building. On foot, pass Gusto Taco and Nike to reach the sign to Hongik Univ. (Right). Another right at the Rooftop Camping jazz signs beside Hongik-ro 2-Gil reveals a busy Z Gen. strip of shoe stores and eats. (On the left side uphill toward the head of the street reveals clothing/apparel bazaar—split between men’s wear on the left and Women’s clothes on the right. Across from green Troubadour is a standup K-pop figure, JK’s Magic Shop (Jungkook). There’s also a Pop Mart across from Heuk Gwa Dang bubble tea and sitting in the Hollys Coffee above street entertainment affords a view up to H&M kitty corner from Footlocker.
    Written 3 September 2022
    This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
  • Nicole W
    Singapore, Singapore13 contributions
    There're varieties of seaweeds, dried seafood and most important of all, Korean ginseng, with better deals. Good experience overall.
    Written 10 December 2019
    This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
  • JHL
    Seoul, South Korea8,340 contributions
    This is a really huge culture complex close from Yeongdeungpo Station. Good to visit.

    - The location is 5~10 min walk from Metro Yeongdeungpo Station. Underground Mall between subway station and the entrance has many affordable shops and they are worthy of spending time, too.

    - There are multiplex theater, department store, restaurant cluster, etc.

    - Really spacious. Enough number of escalators at each floor. Comparing to other gigantic shopping complex in Seoul, Times Square has some tranquility. Quite comfortable to shop around.

    - I was a little bit disappointed this complex wasn't having much places for relaxing or to have fun. Just eating and shopping for a short visit. I don't know if there were enough. We were unable to find, though.
    Written 18 August 2020
    This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
  • Raphina Park
    New York City, NY1 contribution
    I visited the main store, and it was a perfect place to enjoy shopping (especially if you are looking for luxurious items, you should definitely go for the main branch). The managers were very knowledgeable of the products they sell, and their tone and manner were exceptional. Very professional, I must say. The store is bustling with foreigners, you can hear people speaking English elsewhere. One thing I must mention is the 'Gentle Monster' store. I'm a huge fan of Blackpink, and you can see a huge poster of Jenny there (it is a perfect photo zone).
    Written 18 October 2022
    This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
  • Fengww
    Singapore, Singapore1,489 contributions
    Pink concept building with fashion shops . Level 1 is the popular makeup store , mostly crowded. Lot people here just to take pictures instead of shopping .
    Written 29 December 2019
    This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
  • menth0l
    Winterthur, Switzerland69 contributions
    A lot of different shops that the tourists must find something fit for themselves. The price was very reasonable and you can negotiate for more discount.
    Written 27 September 2022
    This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
  • Quang Kiet Le
    Ho Chi Minh City, Vietnam831 contributions
    Second time visiting this market, and first since since the post-Covid. Seafood selection was wide, with good price as we could make some bargains with the seller. The restaurant on 2nd floor, however, overcharged us. KRW31,000 for service fee and cooking fee. So unreasonably pricy!
    Written 3 November 2022
    This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
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