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Milan Style and High Fashion Tour

From the outrageous show windows of the Quadrilatero Moda, Milan’s Fashion Central, to the extravagances of Art Nouveau
Rating: 5 out of 5 by EveryTrail members
Difficulty: Easy
Length: 1.1 miles
Duration: Half day

Overview :  Not just about fashion design but the cheeky Milano style as well, this tour takes you past the most outrageous shop windows you’ll... more »

Tips:  This tour is more about browsing than shopping, but dress the part and appear seriously interested if you plan to enter any of the... more »

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Points of Interest

1. Via Montenapoleone

The “Main Street” of Milan’s famous fashion quarter, Quadrilatero della Moda or Quadrilatero d'Oro (golden rectangle), Via Montenapoleone is lined by show windows displaying designs you’re not likely to see being worn outside of fashion show runways. All the big names are here and in the tight rectangle of streets to the north -- Armani, Fendi,... More

2. Palazzo Bagatti Valsecchi

The two 19th-century brothers whose lived here devoted much of their lives to collecting the treasures which transform it into an authentic 16th century interior.

It’s more like visiting the home of wealthy and cultured friends, apart from the signage, which is excellent and in English. These tell the story of how the collections were made, even... More

3. Via della Spiga

Less crowded and quieter, but sometimes even more outrageous in its windows, Via della Siga offers perhaps the best glimpse into the world of those who shop in this district. The names may not be as well known outside the cognoscenti, but here’s where the superstars look for their Oscar-night outfits. And the shops are no less well outfitted:... More

All this high style (not to mention high prices) may leave you in need of resuscitation, so before setting out to discover Milan’s Liberty neighborhood, you might want to pause for an apertivo, but without losing the mood. Look around (discreetly, of course) to see models and fashionistas posed artfully in the black leather cubes around you.... More

5. Style Liberty (Art Nouveau) Around Piazza Duse

The streets around Piazza Duce were new in the early 1900s, and so were the fortunes of the rising middle class. Instead of imitating the neo-classical and renaissance style palazzi of the nobility and upper class establishment, they embraced a style as new as their wealth, the completely fresh and often outrageous Art Nouveau, which Italians... More

For edgy Milano styles, you can get the look without the price tags at shops along one of Milan’s favorite retail promenades, the traffic-free Corso Vittorio Emanuele II.

The secret here is to venture into all the little gallerias that lead off the Corso into a hidden world of shops, boutiques and antiques. For designer-wear overstocks, last... More