The Asbury mashes up Asbury Park's Victorian-era history, rock-n-roll present, and shiny future into a new kind of social hub. Inside The Asbury, a happening lobby will become the action-filled center of the hotel with everything designed for perpetual motion. The front desk and check-in doubles as The Counter, a grab-and-go kitchen where guests can fetch keys, order coffee, or buy something from the retail store. A ground-floor lounge will become Asbury Park's rec room, with ping-pong, board games and a communal table for travelers. A quintet of venues will make The Asbury a compulsive hangout for guests, locals, and visitors, consisting of Soundbooth, a casual lobby bar, Salvation, a rooftop bar with stunning views of the town and ocean, The Baronet, rooftop garden, theater and concert venue, and Beergarden, featuring authentic food and beer trucks. The hotel also features a flexible indoor/outdoor event space unlike any other on the Jersey Shore.