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#10 of 399 Dessert in London
#688 of 19,157 Places to Eat in London
Certificate of Excellence
$$ - $$$
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135 Wardour Street, London W1F 0UT, England
+44 20 7478 8880
08:00 - 00:00
Open now
See all hours
Sun 08:30 - 22:00
Mon - Sat 08:00 - 00:00
More Info
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1,728 Reviews from our TripAdvisor Community

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Showing 1,172: English reviews
Greater London, United Kingdom
Level Contributor
38 reviews
18 restaurant reviews
common_n_restaurant_reviews_1bd8 4 helpful votes
4 of 5 bubbles Reviewed 2 days ago NEW via mobile

Very busy. Very buzzy... really nice people, staff and excellent food.. huge counter with ready prepared salads, and Italian delicacies, a hot counter and a wait to be seated restaurant with the best pizzas in town. Excellent location in soho!

Thank t0mL0g0
Stavanger, Norway
Level Contributor
27 reviews
6 restaurant reviews
common_n_restaurant_reviews_1bd8 12 helpful votes
5 of 5 bubbles Reviewed 2 days ago NEW via mobile

Staying at a nearby hotel with my family lead us to the restaurant on several occasions. Arrived hungry in London on Friday night, and ended up queuing for dinner. But, it was worth it! Loved the pizza, and should have had more space in my tummy for more... then two breakfasts and some takeaway on the following days.

Thank TravelingElin
Level Contributor
60 reviews
41 restaurant reviews
common_n_restaurant_reviews_1bd8 22 helpful votes
2 of 5 bubbles Reviewed 4 days ago NEW via mobile

Noisy. Long waiting time to pay after getting your pizza, so you end up eating cold pizza. Didn't find places to sit so had to stand. Ok prices. Pizza extremely difficult to slice and it feels you need a saw.

Thank AdamWa
Zurich, Switzerland
Level Contributor
89 reviews
76 restaurant reviews
common_n_restaurant_reviews_1bd8 21 helpful votes
5 of 5 bubbles Reviewed 4 days ago NEW via mobile

The simple good italian taste! Great concept! Very good italian food. Lots of choice, lots of space, for young & old

Thank Sean Z
2 reviews
5 of 5 bubbles Reviewed 4 days ago NEW

Four of us had breakfast here on our way to Euston Station and it was great. Will definitely visit again

Thank Nige M
Chester, United Kingdom
Level Contributor
18 reviews
11 restaurant reviews
common_n_restaurant_reviews_1bd8 9 helpful votes
5 of 5 bubbles Reviewed 4 days ago NEW via mobile

Dropped in here on our way to Euston station on the last morning of our stay in London. Had a delicious latte and an even more delicious ham and cheese croissant! The service comes with a smile and the bakery/restaurant is a good size and spotlessly clean. The atmosphere is brilliant too, thanks again - we'll be back!

Thank JayJayMez
Warsaw, Poland
Level Contributor
7 reviews
3 restaurant reviews
common_n_restaurant_reviews_1bd8 1 helpful vote
5 of 5 bubbles Reviewed 5 days ago NEW

This is a fantastic place. Its right in the middle of Soho, which makes it very accessible. The atmosphere is truly Italian, and the food is absolutely fantastic. Value for money most definitely. Service is fast and very friendly. And be sure to try the Aperol Spritz. The only downside is that its almost always very loud, you have to... More 

Thank Konrad L
London, United Kingdom
Level Contributor
142 reviews
111 restaurant reviews
common_n_restaurant_reviews_1bd8 47 helpful votes
5 of 5 bubbles Reviewed 6 days ago NEW

Great Neapolitan Pizza in Central London. A hectic Italian restaurant with 2 sections - a fast food area for foccacia etc and a formal sit down area. The pizzas are exquisite, chewy sourdough style pizzas which are a joy to eat. Desserts are great too. On par with franco manca.

1 Thank niraj n
London, United Kingdom
Level Contributor
50 reviews
33 restaurant reviews
common_n_restaurant_reviews_1bd8 10 helpful votes
4 of 5 bubbles Reviewed 6 days ago NEW

There are some good reasons why this is a great place: - fantastic range of deserts, always had a problem choosing since there are so many delicious options so I normally end up getting at least 2 cakes... - they make great pizza although there is a separate seating area for people serving pizza which is a bit more comfortable... More 

Thank MirelaBCN
London, United Kingdom
Level Contributor
46 reviews
46 restaurant reviews
common_n_restaurant_reviews_1bd8 6 helpful votes
2 of 5 bubbles Reviewed 6 days ago NEW

The food is good, portions are rather good in size( a slice of pizza is a 8-9 square cm, but sweets are good sized) Prices are high for this type of shop( 5gbp for a slice of cake, was normal in taste not amazing, a cannoli is 4gbp but is very good and a good size) Service is poor, they... More 

Thank Cat M

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Restaurant Details

Rating summary
  • Food
    4.5 of 5 bubbles
    3.5 of 5 bubbles
  • Value
    4 of 5 bubbles
    4 of 5 bubbles
Italian, Pizza, European, Vegetarian Friendly, Gluten Free Options
Breakfast, Lunch, Dinner, Brunch, After-hours
Restaurant features
Takeout, Seating, Waitstaff, Wheelchair Accessible, Serves Alcohol, Free Wifi, Buffet
Good for
Cheap Eats, Kids, Child-friendly
Open Hours
08:30 - 22:00
08:00 - 00:00
08:00 - 00:00
08:00 - 00:00
08:00 - 00:00
08:00 - 00:00
08:00 - 00:00
Location and Contact Information
  • Address: 135 Wardour Street, London W1F 0UT, England
  • Location: Europe  >  United Kingdom (UK)  >  England  >  London>  > Soho
  • Neighbourhood: Soho
  • Phone Number: +44 20 7478 8880

Questions & Answers

Here's what previous visitors have asked, with answers from representatives of Princi and other visitors
1 question
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Basingstoke, United Kingdom
over a year ago

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Questions? Get answers from Princi staff and past visitors.
Posting guidelines
Typical questions asked:
  • Do you have gluten-free options?
  • Is there a dress code?
  • Do you allow dogs on the outdoor patio?

Staying in Soho

Neighbourhood Profile
The go-to district for a good time in London, Soho hosts a wealth of world-class theatres and a compelling lineup of cafes, restaurants, pubs, bars, and clubs. At Soho's core is London's original Red Light District and the epicenter of the LGBT scene – and thus the city's hottest nightlife. For shopping enthusiasts, Soho is not only the home of London's greatest concentration of boutique shops, but also the most strategic place to set off on a tour of the world's most celebrated department stores. In the southern part of the neighbourhood lies Chinatown, with its multitude of delicious and affordable restaurants. Closer to the Thames, Chinatown's narrow and teeming lantern-lit lanes spill onto the expansive hub of glitzy Leicester Square.
Explore this neighbourhood