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Primrose Bakery Covent Garden

42 Tavistock Street, London WC2E 7PB, England
+44 20 7836 3638
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Overview
  • Excellent42%
  • Very good29%
  • Average13%
  • Poor7%
  • Terrible9%
Travellers talk about
Open Now
10:00 AM - 7:30 PM Hours
CUISINES
Cafe, British, American, Gluten Free Options
PRICE
$$ - $$$
RATINGS
Service
Food
Value
Atmosphere
LOCATION
42 Tavistock Street, London WC2E 7PB, England
All Details
Write a ReviewReviews (213)
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1 - 10 of 153 reviews

Reviewed 2 weeks ago via mobile

Our daughter is a keen baker and huge fan of Primrose Bakery. She knows the story and has Primrose bakery books, bags etc. She had really been looking forward to coming. However when we arrived yesterday the staff were inattentive and not very welcoming. There...More

Thank Irenelarge
PrimroseB195, Public Relations Manager at Primrose Bakery Covent Garden, responded to this reviewResponded 2 weeks ago

Hi there, We are so sorry to hear that you had a bad first experience. In terms of the staff, that is definitely not what we want to hear and will be dealing with this immediately. In terms of the cakes, it says here that...More

Reviewed 3 weeks ago via mobile

Me and my boyfriend came in here for cake and some tea, and will defiantly be coming back! There were so much to choose from with so many different flavours. We went for the Nutella loaf, a red velvet cupcake and a rolo donut all...More

Thank Amanda G
PrimroseB195, Public Relations Manager at Primrose Bakery Covent Garden, responded to this reviewResponded 3 weeks ago

Thank you so much! Hope you visit again soon

Reviewed 4 weeks ago

Truly great place with kind and considerate staff. This is a regular haunt and a real gem in the centre of town. Well worth a visit if you're in the area.

Thank Gillski_10
PrimroseB195, Public Relations Manager at Primrose Bakery Covent Garden, responded to this reviewResponded 3 weeks ago

Thank you! Hope to see you again soon

Reviewed 30 April 2018

I tried out this bakery after seeing good reviews about the quality of their cakes - after paying nearly £3 a piece (I had the red velvet and salted caramel flavours) the cupcakes themselves are small for the price, basic icing, and a basic dry...More

Thank Zia W
PrimroseB195, Public Relations Manager at Primrose Bakery Covent Garden, responded to this reviewResponded 30 April 2018

I am sorry that you weren't satisfied with you trip to the bakery. Natural Red Velvet and Salted Caramel are both some of our most popular flavours and our two of our everyday specials. The price reflects the time and ingredients that are put into...More

Reviewed 24 April 2018 via mobile

Having not been to the bakery and in the area we popped in for a sweet treat and coffee to take away. We had a red velvet, carrot cake and cookies and cream cupcake. Only the latter was slightly moist due to the sultanas, the...More

Thank RishandEll
PrimroseB195, Public Relations Manager at Primrose Bakery Covent Garden, responded to this reviewResponded 26 April 2018

Hi there, So sorry to hear you had a bad experience - obviously not what we like to hear! You also chose some of our most popular flavours, so even worse that you were disappointed! As for the coffee, all our sizes are in line...More

Reviewed 21 March 2018 via mobile

Avoid custom cakes. Sure they are tasty but has a completely unreliable service if you are looking for a custom cake. Despite placing order days in advance and charging you they’ll get in touch an hour before delivery to let you know they can’t provide...More

1  Thank Pilar S
PrimroseB195, Public Relations Manager at Primrose Bakery Covent Garden, responded to this reviewResponded 26 April 2018

Hi there, So sorry you had this experience, unfortunately with our decorations and the quantities of cakes that we produce, it's difficult for us to keep track completely of what we have (I am not sure whether you ordered online or in person) - of...More

Reviewed 1 January 2018

I bought a couple of treats to-go when in Covent Garden. I have visited Primrose before at their Camden location and the standard here was equally good. The staff were friendly and very helpful when it came to the difficult decision of what to buy!...More

Thank GuruLark
PrimroseB195, Public Relations Manager at Primrose Bakery Covent Garden, responded to this reviewResponded 26 April 2018

Thank you for your feedback! We hope to see you again soon

Reviewed 12 December 2017 via mobile

Having read thousands of reviews praising this place we decided to treat my mum here for a birthday cake. The staff are really dismissive (apart from one). The cakes leave alot to be desired. We had their recommendations of the red velvet and salted caramel...More

3  Thank Saintlysinner
Reviewed 8 December 2017

I was supposed to receive a 32 person birthday cake late November however it was never made. When I called customer services they apologised and said there was a system error. They refunded my order and offered complimentary cupcakes and cake to the venue I...More

2  Thank 349elle97
Reviewed 21 November 2017 via mobile

This is basically a tea shop offering various teas, coffees and soft drinks and very nice it was too. An excellent choice of cakes and snacks all coming with a smile from the two great servers.

Thank brian_uk12000
Nearby
Covent Garden
Whether you're headed here to check out the multitude
of shops, theaters, cafes, pubs, and restaurants, or
simply to be among the multitude of people who pass
through this pretty part of town, you'll love soaking
up the festive and historic atmosphere in and around
Covent Garden. Even if you don't have tickets to the
opera or a show at one of the many famous theaters
here, don't be surprised if find yourself captivated
...More
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Restaurant Details

Rating summary
  • Food
    Service
  • Value
    Atmosphere
Average prices
US$4 - US$10
Meals
Breakfast
Restaurant features
Delivery, Takeout, Seating, Street Parking
Good for
Child-friendly, Kids
Open Hours
Sunday
12:00 PM - 5:00 PM
Monday
10:00 AM - 7:30 PM
Tuesday
10:00 AM - 7:30 PM
Wednesday
10:00 AM - 7:30 PM
Thursday
10:00 AM - 7:30 PM
Friday
10:00 AM - 7:30 PM
Saturday
10:00 AM - 7:30 PM
Location and Contact Information
  • Address: 42 Tavistock Street, London WC2E 7PB, England
  • Location: Europe  >  United Kingdom (UK)  >  England  >  London>  > Covent Garden
  • Neighbourhood: Covent Garden
  • Phone Number: +44 20 7836 3638
  • E-mail
Description
Primrose Bakery was founded in October 2004. Having started out baking for children's parties, Martha Swift and then business partner Lisa Thomas, quickly noticed how well the cupcakes went down with adults! Now twelve years on, Martha Swift is sole owner and the business continues to go from strength to strength. We have three shops located in Primrose Hill, Covent Garden and Kensington, plus five cookbooks and an App. At times it's hard to believe that something that started at home has grown so much. It gives us all a huge sense of satisfaction to see people queuing out into the street on a Saturday afternoon, waiting to buy our cakes - there is no better feeling than this, to see that people really do want to buy and eat what we have made. We have tried to keep it to simple old fashioned cooking, using good quality, seasonal and well sourced ingredients, as one might use at home when baking for your own children, friends and family.
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