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Max Brenner Rothchild

Sderot Rothschild 45, Tel Aviv, Israel
+972 3-560-4570
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  • Excellent41%
  • Very good31%
  • Average12%
  • Poor8%
  • Terrible8%
Travellers talk about
Closed Now
All hours
Israeli, Cafe, Vegetarian Friendly, Vegan Options, Gluten Free Options
$$ - $$$
Sderot Rothschild 45, Tel Aviv, Israel
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Reviews (350)
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1 - 10 of 228 reviews

Reviewed 4 days ago

We stopped by to buy some chocolate bars and drink a cup of hot chocolate. I would not expect that attitude from waitresses at such place. First of all one of them told us their PC is broken so they can not take orders (and...More

Thank Barbora B
Reviewed 6 days ago via mobile

Although we have visited other branches of this restaurant, we were very disappointment when we went here for desert one evening. Most of the things we wanted to order had already run out for the night. These were basic items which I'm sure are extremely...More

Thank Charlie1625
Reviewed 4 weeks ago via mobile

Shame that the service is terrible. However they were training 2 people up. They’re were others that could service is but just kept walking past. Food was nice

Thank Graham W
Reviewed 4 weeks ago via mobile

After four requests water came 10 minutes after the food. The fondue was cold. They told us were just for effect, not to heat the chocolate. They messed up the order, and after the food arrived the waiters were no where to be found, and...More

Thank Ken M
Reviewed 4 weeks ago via mobile

I had an absolutely delicious coffee drink here during my visit in May. There was plenty of seating and the staff was very helpful.

Thank Corrie M
Reviewed 17 August 2017 via mobile

This place is a treat. Good a/c vital in high temperatures. Good feel and excellent food. Serve is prompt. Omelettes plus loads of side dishes. May be enough to order one between two. Visited twice. First time ordered shastouska. Very spicy. Accompanied by whole tin...More

Thank adrian v
Reviewed 23 July 2017 via mobile

We were with our young kids - 9yrs, 6yrs and a 1yrs baby. We asked for a baby sit, a couple times, and we won't get it at the end. The desserts were special, like the other max Brenner restaurants can be.

1  Thank Orenvil
Reviewed 13 July 2017 via mobile

If you like chocolate, you will love this place. It has a fantastic variety of chocolates, to drink, to nibble on or to dig in. Service is great and we have also loved the presentation and the pottery used for serving the chocolate. Very cosy...More

Reviewed 5 July 2017

It was only pure desperation that took us to Max Brenner for dinner! Having arrived in Tel Aviv earlier in the day we'd made the rookie mistake of not booking a restaurant for dinner on a Friday evening. They were all full or reservation only...More

Thank doronsalomon
Reviewed 30 June 2017 via mobile

We visit there after we pre order early Friday. It was very nice and good food, we had 2 breakfast and it was very good. In Israel the trend is breakfast menu and most of restaurants caffe is "fighting" on this trend. This restaurant ask...More

Thank Ronnie H
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Nearby Attractions
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.21 km away
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.13 km away
The Great Synagogue
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.15 km away
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Restaurant Details

Rating summary
  • Food
  • Value
Breakfast, Brunch, Lunch, Dinner, After-hours
Restaurant features
Takeout, Reservations, Outdoor Seating, Seating, Waitstaff, Wheelchair Accessible, Serves Alcohol, Wine and Beer, Accepts American Express, Accepts Mastercard, Accepts Visa, Free Wifi, Highchairs Available
Good for
Kids, Child-friendly, Groups
Open Hours
09:00 - 01:00
09:00 - 01:00
09:00 - 01:00
09:00 - 01:00
09:00 - 01:00
09:00 - 03:00
09:00 - 03:00
Location and Contact Information
  • Address: Sderot Rothschild 45, Tel Aviv, Israel
  • Location: Middle East  >  Israel  >  Tel Aviv District  >  Tel Aviv
  • Phone Number: +972 3-560-4570
  • E-mail
The Max Brenner Chocolate Bar is the realization of the childhood fantasy of many. It is a place which combines tradition and modern design and gives the total experience of chocolate. People who come into the Max Brenner Chocolate Bar must feel that they are entering a special kingdom where nothing matters except the sensual, enflamed enjoyment of sights, smells and tastes.

A number of elements lie behind the idea of the chocolate bar:
In the first place, there was a desire to create a place that expresses everything that can be thought about concerning chocolate. All the regular things found in a chocolate shop (chocolate pralines, chocolate bars and the like) and all the additional things that come to mind in connection with it: chocolate cakes, chocolate croissants, chocolate liqueur, chocolate fondue...the vision is that in every place in the world people can find a place in which everything is chocolate.

In terms of atmosphere, the place must realize all the dreams and fantasies connected with chocolate. For many people, there is the childhood dream of a house of chocolate: a place in which chocolate flows in pipes, cocoa powder is spread everywhere, giant chocolate blocks.... Today, when one goes to a chocolate shop, there is no special experience. Chocolate shops are very sterile: the pralines are lined up in orderly display, the bright packaging tied in golden ribbons, and the place is clean and shipshape. The feeling at Max Brenner’s is that in everything which relates to chocolate, things must be exactly the opposite, and we wanted to create a place which allows this experience. The chocolate bar is a place in which one feels chocolate in all one’s senses: the rich aroma, the colors, the abundance.

Another thing we thought about was to do for chocolate what had already been done many years ago for coffee - to turn it and the use of it into a culture. We do not want people only to come to buy boxes of chocolate tied by a gold ribbon, but rather that their interest in chocolate and purchasing it will turn into a total experience. That people will know the story of chocolate in its full depth and will become true experts in its different aspects and qualities.

People take pleasure in feeling that their life is richer and that they are experts in a certain area, up to the point where they can turn what engages them into a ritual. This feeling can be expressed in various ways - if it is the pleasure from reading the names of the special grapes from which the wine we drink is made, or the thought about preserving wine at an exact temperature or pouring it into a special vessel to allow it to “breathe” - all these things create ritual. With chocolate, a ritual has not yet been created in which a person knows the special way to drink cocoa after whipping it, or what is special about a chocolate block made from beans grown in a certain area. The chocolate bar attempts to develop a consumer culture around chocolate, a daily culture: every person can find his favorite chocolate beverage, the beans suitable for his personal taste and so forth.

The purpose of the chocolate bar is to broadcast chocolate at every level that we can think of: on the one hand - a chocolate pralines corner that conserves aesthetics, prestige, and sterility, very delicate things. On the other hand - whole blocks of chocolate, which express passion, sensuousness, and the experience of the plenitude of chocolate. The design as well creates a supermodern and fashionable place, but also preserves warmth, nostalgia and romance. A feeling of yesterday. Thus, the clothing worn by the sales people conveys a feeling of an old factory, the colored floor and, to a certain extent, the bar itself is reminiscent of a corner grocery store in days gone by, with heavy wooden shelves holding the merchandise. The idea was not to mimic the past but rather to integrate between supermodern design and nostalgic aspects.

Seating at the chocolate bar is designed to fulfil culinary appetites but also to create a magical atmosphere, romance, nostalgia and the sensuousness connected with chocolate. To this purpose, we expect the employees at the chocolate bar to convey to their guests knowledge and stories on the tradition of chocolate, the different types of cocoa powder, the variety of different flavors among the products, and the special utensils intended for drinking hot chocolate beverages.
A person who enters the chocolate bar must feel emotion, almost disbelief at what he sees. To create this state of affairs, the bar display must always give a feeling of abundance:
bags filled with chocolate powder, like an oriental market enveloped by smells and colors;
wooden boxes spilling over with truffles coated with cocoa powder and light and dark rochers; transparent pipes through which hot chocolate beverages flow;
gigantic milk, bitter and white chocolate blocks, with giant knives beside them;
and above all, the rich and addictive fragrance of cocoa beans - roasted, grated, cooked...
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