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Max Brenner Rothchild

Sderot Rothschild 45, Tel Aviv, Israel
+972 3-560-4570
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  • Excellent39%
  • Very good32%
  • Average12%
  • Poor7%
  • Terrible10%
Travellers talk about
“chocolate drink” (12 reviews)
“ice cream” (15 reviews)
Open Now
Israeli, Cafe, Vegetarian Friendly, Vegan Options
$$ - $$$
Sderot Rothschild 45, Tel Aviv, Israel
All Details
Write a ReviewReviews (387)
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41 - 50 of 249 reviews

Reviewed 24 January 2017

It is a very cool chocolate experience . my kids love the chocolates and some are even Kosher so we took out for the kids . a very cool place to spend time at

Thank badbaruch57
Reviewed 20 January 2017

This is a restaurant famous for chocolate dishes, but I was there for a lunch time gathering with friends. The staff were friendly and obliging and the food tasty and enjoyable. For me, it was value for money.

Thank Helen2707
Reviewed 2 January 2017 via mobile

Came here with my wife and mom for a hot drink and really enjoyed it. We sat outside and were entertained by the people walking along the Rothschild Boulevard. We ordered one normal hot chocolate (21.00 NIS) and one with whipped cream (25.00 NIS). Both...More

Thank TravelReviewer1983
Reviewed 29 December 2016

This was an AWFUL dining experience. I waited 45 minutes just to get coffee. When I finally did receive it, it was cold. Then when I received my meal (a sandwich), an hour after walking in the door, it only came with half of the...More

1  Thank wendy442
Reviewed 3 December 2016 via mobile

Ordered the chocolate sufle with ice cream chocolate sauce and the white chocolate creme de cassis cocktail - both incredible, I just couldn't finish it all. Way toooo much chocolate!!!

Thank Cocktailsyum
Reviewed 3 December 2016 via mobile

Best dessert spot in Tel Aviv if you like chocolate. If you like chocolate, you must at least try out Max Brenner once. The Italian drinking chocolate is amazing ! Try the chocolate mess as well. The waffles are very popular as well. Cool atmosphere...More

Thank Love2Explr
Reviewed 30 November 2016

whether one wants just to drink a good espresso or cappucino or buy some chocolate specialties for oneself or as a present here is a good location for doing both there are some Max Brenner coffees at other places in tel aviv such as Sardona

Thank Fran R
Reviewed 25 November 2016 via mobile

Worth coming for the desserts alone! Nice trendy restaurant in a busy location, with parking right outside. Good selection of mains but the desserts are mindblowing.

Thank Clive G
Reviewed 30 October 2016

We met with friends in the evening in the restaurant. We loved the great variety of drinks and food with chocolate. Everything we tasted was delicious. They were astonished that not everybody in the party ordered something with chocolate. However the wine they offered was...More

Thank Christel B
Reviewed 21 October 2016 via mobile

Most of the people that comes here are families, teenagers and couples that celebrate birthdays. The coffee is and desserts are delicious. The regular food is not worth coming to.

2  Thank Irit A
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Restaurant Details

Rating summary
  • Food
  • Value
Breakfast, Lunch, Dinner, Brunch, After-hours
Restaurant features
Takeout, Reservations, Outdoor Seating, Seating, Waitstaff, Highchairs Available, Wheelchair Accessible, Wine and Beer, Accepts American Express, Accepts Mastercard, Accepts Visa, Free Wifi, Serves Alcohol
Good for
Groups, Child-friendly, Kids
Open Hours
9:00 AM - 1:00 AM
9:00 AM - 1:00 AM
9:00 AM - 1:00 AM
9:00 AM - 1:00 AM
9:00 AM - 1:00 AM
9:00 AM - 3:00 AM
9:00 AM - 3:00 AM
Location and Contact Information
  • Address: Sderot Rothschild 45, Tel Aviv, Israel
  • Location: Middle East  >  Israel  >  Tel Aviv District  >  Tel Aviv
  • Phone Number: +972 3-560-4570
  • E-mail
The Max Brenner Chocolate Bar is the realization of the childhood fantasy of many. It is a place which combines tradition and modern design and gives the total experience of chocolate. People who come into the Max Brenner Chocolate Bar must feel that they are entering a special kingdom where nothing matters except the sensual, enflamed enjoyment of sights, smells and tastes.

A number of elements lie behind the idea of the chocolate bar:
In the first place, there was a desire to create a place that expresses everything that can be thought about concerning chocolate. All the regular things found in a chocolate shop (chocolate pralines, chocolate bars and the like) and all the additional things that come to mind in connection with it: chocolate cakes, chocolate croissants, chocolate liqueur, chocolate fondue...the vision is that in every place in the world people can find a place in which everything is chocolate.

In terms of atmosphere, the place must realize all the dreams and fantasies connected with chocolate. For many people, there is the childhood dream of a house of chocolate: a place in which chocolate flows in pipes, cocoa powder is spread everywhere, giant chocolate blocks.... Today, when one goes to a chocolate shop, there is no special experience. Chocolate shops are very sterile: the pralines are lined up in orderly display, the bright packaging tied in golden ribbons, and the place is clean and shipshape. The feeling at Max Brenner’s is that in everything which relates to chocolate, things must be exactly the opposite, and we wanted to create a place which allows this experience. The chocolate bar is a place in which one feels chocolate in all one’s senses: the rich aroma, the colors, the abundance.

Another thing we thought about was to do for chocolate what had already been done many years ago for coffee - to turn it and the use of it into a culture. We do not want people only to come to buy boxes of chocolate tied by a gold ribbon, but rather that their interest in chocolate and purchasing it will turn into a total experience. That people will know the story of chocolate in its full depth and will become true experts in its different aspects and qualities.

People take pleasure in feeling that their life is richer and that they are experts in a certain area, up to the point where they can turn what engages them into a ritual. This feeling can be expressed in various ways - if it is the pleasure from reading the names of the special grapes from which the wine we drink is made, or the thought about preserving wine at an exact temperature or pouring it into a special vessel to allow it to “breathe” - all these things create ritual. With chocolate, a ritual has not yet been created in which a person knows the special way to drink cocoa after whipping it, or what is special about a chocolate block made from beans grown in a certain area. The chocolate bar attempts to develop a consumer culture around chocolate, a daily culture: every person can find his favorite chocolate beverage, the beans suitable for his personal taste and so forth.

The purpose of the chocolate bar is to broadcast chocolate at every level that we can think of: on the one hand - a chocolate pralines corner that conserves aesthetics, prestige, and sterility, very delicate things. On the other hand - whole blocks of chocolate, which express passion, sensuousness, and the experience of the plenitude of chocolate. The design as well creates a supermodern and fashionable place, but also preserves warmth, nostalgia and romance. A feeling of yesterday. Thus, the clothing worn by the sales people conveys a feeling of an old factory, the colored floor and, to a certain extent, the bar itself is reminiscent of a corner grocery store in days gone by, with heavy wooden shelves holding the merchandise. The idea was not to mimic the past but rather to integrate between supermodern design and nostalgic aspects.

Seating at the chocolate bar is designed to fulfil culinary appetites but also to create a magical atmosphere, romance, nostalgia and the sensuousness connected with chocolate. To this purpose, we expect the employees at the chocolate bar to convey to their guests knowledge and stories on the tradition of chocolate, the different types of cocoa powder, the variety of different flavors among the products, and the special utensils intended for drinking hot chocolate beverages.
A person who enters the chocolate bar must feel emotion, almost disbelief at what he sees. To create this state of affairs, the bar display must always give a feeling of abundance:
bags filled with chocolate powder, like an oriental market enveloped by smells and colors;
wooden boxes spilling over with truffles coated with cocoa powder and light and dark rochers; transparent pipes through which hot chocolate beverages flow;
gigantic milk, bitter and white chocolate blocks, with giant knives beside them;
and above all, the rich and addictive fragrance of cocoa beans - roasted, grated, cooked...
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