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This waterfront area below the most famous section of the Huangpu River has undergone multiple phases of development that started when the Waterhouse Hotel opened its doors. Though it’s been slower to catch on than people expected, every year something new and exciting opens up and gives people a reason to keep calling the South Bund the "Next Big Thing." There are a couple of landmark hotels and restaurants of
excellent quality that serve as anchors, and multiple annual events such as beer festivals, art and fashion fairs and music shows take advantage of the wide spaces, waterfront location and the tiny man-made beach to host huge crowds of people. Wandering about the newness, one can stumble upon authentic Chinese life in the stone gates of people’s residences or the street markets.