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525 Broad St, Lake Geneva, WI 53147-1419
+1 262-248-3556
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  • Excellent68%
  • Very good23%
  • Average7%
  • Poor1%
  • Terrible1%
Travellers talk about
“brunch” (30 reviews)
“omelet” (54 reviews)
“smoked trout” (8 reviews)
Open Now
06:00 - 15:00All hours
American, Cafe, Vegetarian Friendly, Vegan Options, Gluten Free Options
$$ - $$$
525 Broad St, Lake Geneva, WI 53147-1419
All Details
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Reviews (777)
Traveller rating
Traveller type
Time of year

1 - 10 of 775 reviews

Reviewed 2 days ago

We went here for breakfast after seeing its high rankings and positive reviews. It seemed to be a popular place but we got right in on a Friday morning. Service was good and fast. The food was good, tasted very fresh.

Thank Meli75
Reviewed 3 days ago via mobile

Definitely fresh and especially delicious. The peach danish was probably the best I've had. Savory scone was spiced well. Friendly folk. Samples available. Make old bread available for free for critters. Tiny, but cafe tables outside, too.

Thank Robin M
Reviewed 6 days ago

After reading the reviews, I thought Simple would the ideal place to meet an old friend for lunch in Lake Geneva. The decor is fun and modern leading one to believe they will be serving innovative excellent food. Unfortunately, I found it boring and tasteless....More

Thank Cavi
A TripAdvisor Member
Reviewed 1 week ago via mobile

Just stumbled into Simple and was pleasantly surprised. Nice menu, wonderful atmosphere and super friendly staff. Topped things off with some pastry for the road from their bakery next door.

Thank A TripAdvisor Member
Reviewed 1 week ago

Breakfast and lunch with an edge. Always changing menu and a great variety. If you want something light or something hearty you can find it here.

Thank Nikko12onthelake
Reviewed 1 week ago via mobile

This cute Cafe had a variety of unique breakfast items available. Some girlfriends and I had breakfast here during a girls trip and thoroughly enjoyed it. The apple cinnamon crunch French Toast (I think that's what it was) was absolutely amazing. Our waitress was also...More

Thank Danielle W
Reviewed 1 week ago

We often just visit Lake Geneva locations in the couple-block downtown area between the lake and route 50, but a friend suggested this restaurant and we're glad we headed up Broad Street to it! Simple offers unique combinations of delicious food. We went for brunch...More

Thank Karen W
Reviewed 1 week ago

Four of us for brunch, happily mid-week so no crowds and we were able to walk in -- clean, simple and friendly setting. Cheerful and energetic young staff -- comfortable patio setting very pleasant on a sunny summer day. We ranged among their breakfast specialities...More

Thank Jim P
Reviewed 1 week ago

This cafe was recommended by one of the locals. The menu varies by the season. I enjoyed the egg white omelete with low fat cheese and a variety of veggies. Served with seasonal fresh fruit and whole wheat toast from the bakery next door. Delicious!...More

Thank 991kat
Reviewed 2 weeks ago

Upon recommendation from hotel staff visited for breakfast and went back the next day. Very good food. Great staff, great service

Thank atterbren
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.50 km away
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.10 km away
Nearby Attractions
Tristan Crist Magic Theatre
507 reviews
.51 km away
Geneva Lake Museum of History
120 reviews
.52 km away
Galerie Matisse & Matisse Too
15 reviews
.52 km away
Lake Geneva Antique Mall
5 reviews
.41 km away
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Restaurant Details

Rating summary
  • Food
  • Value
Average prices
US$10 - US$15
Breakfast, Lunch, Brunch
Restaurant features
Takeout, Outdoor Seating, Seating, Waitstaff, Parking Available, Highchairs Available, Wheelchair Accessible
Good for
Child-friendly, Local cuisine, Kids
Open Hours
08:00 - 15:00
06:00 - 15:00
06:00 - 15:00
06:00 - 15:00
06:00 - 15:00
06:00 - 15:00
07:00 - 15:00
Location and Contact Information
  • Address: 525 Broad St, Lake Geneva, WI 53147-1419
  • Location: United States  >  Wisconsin (WI)  >  Lake Geneva
  • Phone Number: +1 262-248-3556
  • E-mail
New breakfast and lunch restaurant. Locally grown food.
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