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$$$$European, ,
333 Fulton St, San Francisco, CA 94102-4423
+1 415-294-8925
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  • Excellent61%
  • Very good30%
  • Average6%
  • Poor3%
  • Terrible0%
Travellers talk about
“herring” (34 reviews)
“gravlax” (12 reviews)
Open Now
5:00 PM - 8:30 PMAll hours
European, Swedish, Scandinavian, Gluten Free Options, Vegetarian Friendly
333 Fulton St, San Francisco, CA 94102-4423
All Details
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Reviews (133)
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1 - 10 of 126 reviews

Reviewed 1 week ago

We had a very good dinner at Plaj. We made reservations on open table. We enjoyed for our appetizers 1. Taste of Herring: curry apple, mustard dill, grandma’s classic (GF/DF) 2. *Artisan Cheese Plate: cape gooseberry, kumquat jam, fried lefse (V) for our drinks 1....More

Thank mini
Reviewed 1 week ago

An unusual cuisine for most, this tiny restaurant inside a tiny inn, offers herring, elk, and Swedish meatballs in an intimate setting. The menu is limited, so if you're not an adventurous eater, you should pass. But if you love the cuisine, this is an...More

Thank NewYorkWendy
Reviewed 29 August 2017

We have had a great experience 3 times. Excellent food, creatively prepared and delicious. We tried the elk, Swedish meatballs, sausage for the main course. All winners. And before we had divine gravlax, herring and a great salad. The food is unique and the environment...More

1  Thank cheryl t
Reviewed 4 August 2017

I visited Plaj for the second time yesterday and enjoyed it as much as the first. The flavors are truly unique and present a vivid change from the more traditional cuisines served in the Bay Area. I started with herring prepared three ways and couldn't...More

Thank andy0w
Reviewed 12 July 2017

Plaj has creative food that is unique, way beyond the usual boring salads and main course options. The Herring with curry apple, mustard dill, grandma’s classic was a delicious combination with surprise flavors as you ate. The Beet Cured Gravlax with sorrel sorbet, rye crumble,...More

Thank Khaton13
Reviewed 23 June 2017

Our dinner at Pläj was magnificent! We began with a dozen oysters served with pickled elderberry and smoked grapeseed oil with a glass of Delamotte Brut Le Mesnil NV. The flavor combination was unexpected, refreshing and sublime. The white asparagus with summer truffle, Anno 1225...More

Thank atdarling
Reviewed 17 June 2017 via mobile

This was our third visit to this restaurant in 4 years and it was still an outstanding meal! Impeccable service (delightful Hungarian waitress from Budapest), delicious interesting flavors and a beautiful ambience. Even our often picky son declared his Swedish meatballs with potato puree and...More

Thank Kelly A
Reviewed 8 May 2017 via mobile

We were pleasantly surprised at how much we enjoyed our 2nd visit to Plaj. Friends wanted to try it so we went along even though our 1st visit was just ok. Our meals were tasty, innovative & nicely presented. Staff was helpful. We had plenty...More

Thank wwalleigh
Reviewed 29 April 2017

All of my dishes, smoked fish croquettes, halibut, and the "Northern Lights" dessert were absolutely exemplary. The experience was spoiled by the highest noise level I can remember at a restaurant--though the tables are not unduly close together--and very slow service. All the negatives result...More

Thank Charon666
Reviewed 11 April 2017

A superb experience! Excellence all around: service, food choices, unerstated elegance, and terrific food! What another reviewer calls "not vibrant" is, for us, a plus- relatively quiet, active without being raucous or noisy. Our main server, Tayler, was, like her associates, highly competent, attentive and...More

Thank babubenj
Hayes Valley
Chock full of designer boutiques, art galleries, funky
shoe stores, and great restaurants, it’s hard to
imagine Hayes Valley once languished in the shadow of
a major freeway. Its removal allowed for the creation
of an attractive boulevard on Octavia Street with a
community park at its center and dozens of trendy
businesses to satisfy visitors looking for a stylish
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Nearby Attractions
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Questions & Answers
Jeff J
22 November 2016|
AnswerShow all 3 answers
Response from magnamosa | Reviewed this property |
yes good idea
27 May 2016|
Response from lavonnemy | Reviewed this property |
we had no wine. I suggest you call them.
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Restaurant Details

Rating summary
  • Food
  • Value
Average prices
US$30 - US$30
Restaurant features
Reservations, Seating, Waitstaff, Wheelchair Accessible, Serves Alcohol, Full Bar
Dining Style
Casual Dining
Good for
Special Occasion Dining, Romantic
Open Hours
5:00 PM - 8:30 PM
5:00 PM - 8:30 PM
5:00 PM - 10:30 PM
5:00 PM - 10:30 PM
5:00 PM - 10:30 PM
5:00 PM - 11:00 PM
5:00 PM - 11:00 PM
Location and Contact Information
  • Address: 333 Fulton St, San Francisco, CA 94102-4423
    (Franklin Street)
  • Location: United States  >  California (CA)  >  San Francisco>  > Hayes Valley
  • Neighbourhood: Hayes Valley
  • Phone Number: +1 415-294-8925
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