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The Counter

7 Times Sq, 41st & Broadway, New York City, NY 10036-6524
+1 212-997-6801
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  • Excellent49%
  • Very good39%
  • Average8%
  • Poor3%
  • Terrible1%
Travellers talk about
“burger” (383 reviews)
“fries” (127 reviews)
“onion strings” (11 reviews)
Open Now
11:00 AM - 11:00 PMAll hours
American, Vegetarian Friendly, Vegan Options, Gluten Free Options
$$ - $$$
7 Times Sq, 41st & Broadway, New York City, NY 10036-6524
All Details
Write a ReviewReviews (1,306)
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1 - 10 of 730 reviews

Reviewed 5 days ago

Having enjoyed eating at a branch of "The Counter" in California I decided to head to the Times Square restaurant whilst staying for 4 days in New York. This is a small restaurant which to be honest felt a little cramped as they've naturally tried...More

Thank Roberts69
Reviewed 1 week ago

We had a great meal at The Counter in Times Square. The restaurant is brightly lit and the staff is very friendly. The service is quick and the food is good! Our favorite was the BLT+A which is a BLT with avocado served with garlic...More

Thank lovenyc210
Reviewed 1 week ago

Ideally located off Times Square this is a superb place if you’re craving a burger, just a shame it’s so small so we couldn’t get in another night! The waiting staff were friendly and attentive and were happy to explain the process for a new...More

Thank stevebintley
Reviewed 1 week ago via mobile

Popped in on a wet Wednesday prior to leaving NYC as the location was very close to our hotel. Burger was great (beef and blue), made with fresh, tasty ingredients. I was slightly disappointed with the sides though, fries and onion rings/straws not the usual...More

Thank James B
Reviewed 2 weeks ago via mobile

Was told to come and eat in the counter while in New York and it did not disappoint one bit .. The que was out the door which is to be expected in Times Square but was well worth the wait. We had the chicken...More

Thank Bairbesfeathers
Reviewed 2 weeks ago via mobile

Good burger place. Let you build your own with lots of options. Experience would have been better if we were not jammed into a small table in the corner. They had other seating options. Oh well.. Onion rings were the string type, not my favorite....More

Thank cjmstone100
Reviewed 2 weeks ago

This place is OK. you know what you are getting and it does what it says. It is not remarkable or special, so really you are paying for the location. The premise is great - order each part of the burger you want and then...More

Thank 1234qwerty5678
Reviewed 3 weeks ago via mobile

We had high expectations coming in from the street seeing all the delicious pictures. Our food was rather cold, not at all what the ordered or checked off, and nothing extra ordinari or worth the rather high price. Our waiting looked like she didn't want...More

Thank Emil G
Reviewed 3 weeks ago

Counter has a great selection of proteins, toppings and sides. Not your average burger joint. The food is fresh and high quality. Seating is tight and it gets super busy at lunch and dinner.

Thank Ivy C
Reviewed 4 weeks ago via mobile

Visited here whilst over in January and the burgers were great I had the vegetarian burger and sweet potato fries. Service was fine and was a massive wait for the food. If ever in NYC again will definitely re visit!!

Thank Hayley E
This is the iconic New York that so many visitors
imagine before they visit—spectacular skyscrapers like
the Chrysler Building and Empire State Building,
iconic public buildings like Grand Central Terminal
and the New York Public Library, and the non-stop
hustle and bustle of the city streets. Fifth Avenue is
a shopper's heaven where you can find every kind of
store imaginable, with fashion brands ranging from the
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Questions & Answers
14 December 2017|
AnswerShow all 5 answers
Response from RM234 | Reviewed this property |
No direct view
30 December 2016|
AnswerShow all 4 answers
Response from Thetraveler91 | Reviewed this property |
We didn't need to, this place is really casual by the pictures I was a little fooled and thought it was a bit nicer. But it was easy quick sit down and go kind of place!
6 August 2016|
Response from pzimmer | Reviewed this property |
Hi. Sorry. No photos. Regards.
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Restaurant Details

Rating summary
  • Food
  • Value
Lunch, Dinner, After-hours
Restaurant features
Takeout, Reservations, Seating, Waitstaff, Television, Highchairs Available, Wheelchair Accessible, Serves Alcohol, Full Bar
Good for
Local cuisine, Kids, Child-friendly
Open Hours
11:00 AM - 11:00 PM
11:00 AM - 11:00 PM
11:00 AM - 11:00 PM
11:00 AM - 11:00 PM
11:00 AM - 11:00 PM
11:00 AM - 11:00 PM
11:00 AM - 11:00 PM
Location and Contact Information
  • Address: 7 Times Sq, 41st & Broadway, New York City, NY 10036-6524
  • Location: United States  >  New York (NY)  >  New York City>  > Midtown
  • Neighbourhood: Midtown
  • Phone Number: +1 212-997-6801
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