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The Counter

7 Times Sq, 41st & Broadway, New York City, NY 10036-6524
+1 212-997-6801
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  • Excellent49%
  • Very good39%
  • Average8%
  • Poor3%
  • Terrible1%
Travellers talk about
“burger” (494 reviews)
“fries” (131 reviews)
“beef” (20 reviews)
Closed Now
All hours
American, Vegetarian Friendly, Vegan Options, Gluten Free Options
$$ - $$$
7 Times Sq, 41st & Broadway, New York City, NY 10036-6524
All Details
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Reviews (1,220)
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1 - 10 of 689 reviews

Reviewed 6 days ago

We loved this place. We are a large family of 8. We were blessed to get in without a long wait. The food is on point. It was shoulder to shoulder in this place but if you are in NYC then you already know. We...More

Thank SunshineGuzman
Reviewed 6 days ago via mobile

This is a very cool place to have a burger and a beer right in the heart of Manhattan. You can build your own burger which is pretty cool if you know what you want. The place can be pretty busy, but it's definitely worth...More

Thank Arnis M
Reviewed 1 week ago via mobile

This looked like a great place. But the food took ages to come out, it was expensive and our drinks didn't come out until we were midway through our food. Also a few pink bits in the centre of my chicken burger. Won't be rushing...More

Thank JoeroyJohnson
Reviewed 1 week ago via mobile

My kids and I loved this restaurant. We visited twice in the four days we were in New York. We got a table straight away, the waiter was really helpful and we loved being able to make up our own burgers. Great place

Thank phillippa h
Reviewed 1 week ago via mobile

This place is brilliant my boyfriend has many food allergies, so it was so easy to make his own burger. Fantastic nice trendy place. We had lunch but they do serve alcohol. Brilliant. I had the somona burger it came with an amazing pesto sauce.

Thank Tracey M
Reviewed 2 weeks ago via mobile

I was staying on Times Square. I got hungry around midnight so I went to The Counter. I got my food to go. Each burger is made from scratch. It tasted fresh and juicy. The fries are shoestring fries but are very nice. They have...More

Thank bscans
Reviewed 3 weeks ago via mobile

The Counter is a little gem where you can custom order your own burger and other food and beverage items. Between us we had a shake with Nutella, peanut butter, banana and Oreos (custom order and perfectly made) an iced tea, four custom made burgers,...More

Thank Tina F
Reviewed 4 weeks ago via mobile

Really loved this concept of build your own burger and also the option of having the burger without a bun and on greens instead. Service is great and explained how to order and kid friendly. Didn't have to wait long for the food and really...More

1  Thank Andrew F
Reviewed 5 weeks ago via mobile

We come here every time we visit and the food and service is very good and consistent. This last visit our son said it was the best meal of the trip.

Thank MaineMan2Maine
Reviewed 5 weeks ago

This is my absolute favorite burger place in NY! I go there on my every visit to the city. On our last trip we went there 3 times :) The burgers are so good, the meat is superb. Fresh, good staff, good shakes. You should...More

Thank Jenny S
This is the iconic New York that so many visitors
imagine before they visit—spectacular skyscrapers like
the Chrysler Building and Empire State Building,
iconic public buildings like Grand Central Terminal
and the New York Public Library, and the non-stop
hustle and bustle of the city streets. Fifth Avenue is
a shopper's heaven where you can find every kind of
store imaginable, with fashion brands ranging from the
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Questions & Answers
30 December 2016|
AnswerShow all 4 answers
Response from Thetraveler91 | Reviewed this property |
We didn't need to, this place is really casual by the pictures I was a little fooled and thought it was a bit nicer. But it was easy quick sit down and go kind of place!
6 August 2016|
Response from pzimmer | Reviewed this property |
Hi. Sorry. No photos. Regards.
3 January 2015|
AnswerShow all 3 answers
Response from LindaAZ2 | Reviewed this property |
We ate there around midnight after seeing a play and people watching so the crowds were down. (We also did a bit of late shopping at H&M and Sephora.) My friends loved their build your own burgers and shakes. Another friend... More
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Restaurant Details

Rating summary
  • Food
  • Value
Lunch, Dinner, After-hours
Restaurant features
Takeout, Reservations, Seating, Waitstaff, Television, Highchairs Available, Wheelchair Accessible, Serves Alcohol, Full Bar
Good for
Child-friendly, Kids, Local cuisine
Open Hours
11:00 - 23:00
11:00 - 23:00
11:00 - 23:00
11:00 - 23:00
11:00 - 23:00
11:00 - 23:00
11:00 - 23:00
Location and Contact Information
  • Address: 7 Times Sq, 41st & Broadway, New York City, NY 10036-6524
  • Location: United States  >  New York (NY)  >  New York City>  > Midtown
  • Neighbourhood: Midtown
  • Phone Number: +1 212-997-6801
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