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Lure Fishbar

142 Mercer St, New York City, NY 10012-3212
+1 212-431-7676
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  • Excellent46%
  • Very good36%
  • Average12%
  • Poor3%
  • Terrible3%
Travellers talk about
“oysters” (73 reviews)
“sushi” (97 reviews)
“crusted tuna” (5 reviews)
Closed Now
Seafood, Sushi, Soups, Vegetarian Friendly, Gluten Free Options
$$ - $$$
142 Mercer St, New York City, NY 10012-3212
All Details
Write a ReviewReviews (583)
Traveller rating
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1 - 10 of 484 reviews

Reviewed 1 week ago

You can not go wrong with Lure. The sushi is fresh, the service is grand, and the decor and location make you feel like you're being treated to an exclusive NYC spot. I've tried a different entree each time I've visited, but the staple I...More

Thank royal_yates
Reviewed 16 September 2018 via mobile

The beautiful place, fantastic food for all taste. In Italy don’t exist nothing of this. I love your japan cuisine. Delicious Cake!

Thank Sarah Y
Reviewed 2 September 2018

Went with friends who have been here several times in the last few weeks. Crab cake great on another day tasted of bleach. Entrees were great though. However as three of four of us were wine drinkers and we were trying to figure out a...More

Thank bleepy
Reviewed 31 August 2018 via mobile

In the Heart of Soho. This place is always packed. Very professional service, cool vibe and very good food. Will cost you at least $100 per person without many drinks.

Thank X8614VWjeffs
Reviewed 21 August 2018

A tasty meal let down by a few irritating facts. On the positive side : Great location. Lovely decor Varied menu. Decent, but unmemorable food. They remembered my partners birthday. On the negative side : Kept waiting for ages despite booking Extortionate pricing. Ignored at...More

Thank DavidDundonald
Reviewed 7 August 2018

Yes, in Tribeca with high rents one expects high mark ups on all food and drinks, but the standard comprise in hospitality is ensuring a professional table service and guest satisfaction. This universal standard was sadly not applied at Lure Fishbar as the staff were...More

Thank Confused_ExpatHanoi
Reviewed 7 August 2018

SO AMAZING! A friend who lives in NYC made a reservation for us to go here. So happy he did! The place is awesome!! Underground and the interior is like being on a cruise ship in the dining room. The wine was cold and crisp,...More

Thank TheKatt
Reviewed 15 July 2018

If you want to eat at Lure make sure you book, they get very busy! We had the Tuna Tacos, Tempura Shrimp & Clam Chowder as appetizers. Then we shared the Lobster Tempura Rool, Yellowtail Jalapeño Roll, California Roll, Hellfire Roll, Dynamite Roll and the...More

Thank Steve S
Reviewed 14 July 2018

I kept hearing about this place from my friends and my gosh im glad i went. It's underground and once you enter you feel like you're in a boat with all the wood and the small windows showing the outside. But let me tell you...More

Thank Tania A
Reviewed 11 July 2018

Place I introduced my future spouse to my family. Great atmopshere, drinks and seafood cooked to perfection.

Thank Zaharo H
Once the artistic hub of New York City, SoHo (South of
Houston) is now one of the premiere shopping
destinations in the world. Housing everything from the
most popular luxury brands to swank boutiques you
won’t find anywhere else, this is a sophisticated
shopper’s dream come true. Broadway teems with
big-name stores and people during the day, while
Prince and Spring Streets are the other main drags to
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Ask a question
Questions & Answers
Jeff S
31 August 2018|
AnswerShow all 3 answers
Response from Steve S | Reviewed this property |
We were on vacation, so wore Jeans and a Polo shirt and didn't feel out of place, it's quite relaxed.
10 December 2016|
AnswerShow all 4 answers
Response from Golfer2016 | Reviewed this property |
give tem a call. Sorry, I was there on a week night
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Restaurant Details

Rating summary
  • Food
  • Value
Average prices
US$31 - US$50
Lunch, Dinner, Brunch, After-hours
Restaurant features
Reservations, Seating, Waitstaff, Serves Alcohol, Full Bar, Free Wifi
Dining Style
Casual Elegant
Good for
Romantic, Special Occasion Dining, Business meetings, Bar Scene, Groups
Open Hours
11:30 AM - 10:00 PM
11:30 AM - 10:00 PM
11:30 AM - 11:00 PM
11:30 AM - 11:00 PM
11:30 AM - 11:00 PM
11:30 AM - 11:00 PM
11:30 AM - 11:00 PM
Location and Contact Information
  • Address: 142 Mercer St, New York City, NY 10012-3212
    (Prince & Mercer Streets)
  • Public Transportation: N,R,F,V,B
  • Location: United States  >  New York (NY)  >  New York City>  > SoHo
  • Neighbourhood: SoHo
  • Phone Number: +1 212-431-7676
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