We noticed that you're using an unsupported browser. The TripAdvisor website may not display properly.We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.

Lure Fishbar

142 Mercer St, New York City, NY 10012-3212
+1 212-431-7676
Map updates are paused. Zoom in to see updated info.
Reset zoom
Updating Map...
  • Excellent45%
  • Very good37%
  • Average12%
  • Poor3%
  • Terrible3%
Travellers talk about
“oysters” (71 reviews)
“sushi” (99 reviews)
“crusted tuna” (5 reviews)
Closed Now
Seafood, Sushi, Soups, Vegetarian Friendly, Gluten Free Options, Vegan Options
$$ - $$$
142 Mercer St, New York City, NY 10012-3212
All Details
Write a ReviewReviews (574)
Traveller rating
Traveller type
Time of year

1 - 10 of 478 reviews

Reviewed 2 days ago

If you want to eat at Lure make sure you book, they get very busy! We had the Tuna Tacos, Tempura Shrimp & Clam Chowder as appetizers. Then we shared the Lobster Tempura Rool, Yellowtail Jalapeño Roll, California Roll, Hellfire Roll, Dynamite Roll and the...More

Thank Steve S
Reviewed 3 days ago

I kept hearing about this place from my friends and my gosh im glad i went. It's underground and once you enter you feel like you're in a boat with all the wood and the small windows showing the outside. But let me tell you...More

Thank Tania A
Reviewed 1 week ago

Place I introduced my future spouse to my family. Great atmopshere, drinks and seafood cooked to perfection.

Thank Zaharo H
Reviewed 1 week ago

We love Lure. It's like going onto a nautical cruise but in NYC. The décor is amazing and is reminiscent of a cruise ship or ocean liner. The food is great, fresh and pleasing to the eyes and palate. The service is impeccable, if they...More

Thank Randolph L
Reviewed 1 week ago via mobile

A thematic Restaurant with great service and well prepared cuisine. In a bustling neighborhood, full of shops ( from high end to “affordable “),bars , art galleries.. you can and should spend an entire day. Lure, has all types of cuisine, but fish is its...More

Thank Puravida_7
Reviewed 1 week ago

I've been to Lure twice, recently. Once was for a reserved table for 3, and the second time as an impromptu group of 7 that walked in at 9:30pm. Both times we felt really welcome and the vibe of the restaurant is fun yet high-end....More

Thank MoShoEli
Reviewed 2 weeks ago

Good menu, drink list. Good atmosphere and good time. Perfect spot for friends and couple. Food was great and tasty. Definitely a place I go back.

Thank Joey85244
Reviewed 2 weeks ago

Stopped in on a blistering Saturday afternoon, and really enjoyed the food and atmosphere. We started with the crispy sushi rice (spicy tuna, and blue crab) appetizer, followed by four different oysters, and a Lure signature roll called the Shazam roll. All were excellent, and...More

Thank PaulKandfamily
Reviewed 3 weeks ago via mobile

Tried the Lure Fishbar as they had good recommendations online. The space is nice with plenty of seats, and we were able to get a table without a reservation. The service was very attentive and nice, but the food did not surprise. The crispy tuna...More

Thank Niklas C
Reviewed 4 weeks ago via mobile

Had dinner with my son Had oyster special (12 oysters you choose the topping) , followed by calamari , then the best grilled snapper and vegetables I have ever had Suggest u book a table as it was very busy Excellent , host Holly and...More

Thank Michael H
Once the artistic hub of New York City, SoHo (South of
Houston) is now one of the premiere shopping
destinations in the world. Housing everything from the
most popular luxury brands to swank boutiques you
won’t find anywhere else, this is a sophisticated
shopper’s dream come true. Broadway teems with
big-name stores and people during the day, while
Prince and Spring Streets are the other main drags to
Nearby HotelsSee all 480 hotels in New York City
The Mercer Hotel
308 reviews
.03 km away
Crosby Street Hotel
826 reviews
.20 km away
The Broome
536 reviews
.35 km away
1,153 reviews
.41 km away
Nearby Restaurants
Dean Deluca
266 reviews
.10 km away
Georgetown Cupcake
334 reviews
.11 km away
Dean & Deluca
253 reviews
.08 km away
Nearby Attractions
3,695 reviews
.08 km away
Judd Foundation
12 reviews
.16 km away
Fanelli's Cafe
83 reviews
.01 km away
19 reviews
.14 km away
Ask a question
Questions & Answers
10 December 2016|
AnswerShow all 4 answers
Response from Golfer2016 | Reviewed this property |
give tem a call. Sorry, I was there on a week night
Improve this listing

Restaurant Details

Rating summary
  • Food
  • Value
Average prices
US$31 - US$50
Lunch, Dinner, Brunch, After-hours
Restaurant features
Reservations, Seating, Waitstaff, Serves Alcohol, Full Bar, Free Wifi
Dining Style
Casual Elegant
Good for
Romantic, Business meetings, Bar Scene, Special Occasion Dining, Groups
Open Hours
11:00 AM - 10:00 PM
11:30 AM - 11:00 PM
11:30 AM - 11:00 PM
11:30 AM - 11:00 PM
11:30 AM - 11:00 PM
11:30 AM - 12:00 AM
11:00 AM - 12:00 AM
Location and Contact Information
  • Address: 142 Mercer St, New York City, NY 10012-3212
    (Prince & Mercer Streets)
  • Public Transportation: N,R,F,V,B
  • Location: United States  >  New York (NY)  >  New York City>  > SoHo
  • Neighbourhood: SoHo
  • Phone Number: +1 212-431-7676
Is This Your TripAdvisor Listing?
Own or manage this property? Claim your listing for free to respond to reviews, update your profile and much more. Claim Your Listing