First let me state that I loved Virgin America. But now that they were bought out by Alaska, I’m not so sure. Both directions of the flight, I flew on the Virgin jets that are wonderful with all the free movies. That did not change in the buyout. But now Alaska has come up with a new limited bag size for carry on luggage. Your standard 21incher will now have to be checked. They have a sizer at the gate if you go directly there after security. 90% of the people had to gate check their bags because they are too big under the new dimensions. Since this is a new policy that had just taken effect, Alaska did not charge to gate check. But you can be certain that you will need to pay in the future if you want to fly with your once OK sized bag. Alaska claims they are just following what other airlines are doing so there will be not conflict if you fly several airlines. I cry BS. When we landed at SFO, we saw everyone getting off other airlines with their standard size 21 inch carry on bags. Seems Alaska is trying to pay for the merger with additional bag check fees. Very disappointed. Not buying a new bag just to fly Alaska.