I have flown countless times with SAS during the last 30 years, and my expectations were not too high when I went online to book a flight for my fishing trip to Iceland.
But then I discovered that for just small extra charge, I was offered a Plus ticket, which allowed me one extra check in bag, and also meal and drinks included. Since I am dragging a lot of gear for fishing trips, I booked this, and it was actually very well worth it.
First of all, it cost less than buying the extra bag on an economy ticket. Secondly, I was invited to fast track in security. The flight was on time, and service on board was excellent. In Reykjavik, my bags came first out, with priority tags on it, and suddenly my impression of SAS as a fast declining Airline was turned around to: I am flying SAS Plus also next time!