Canada really needs to open up its airways to international competition. Having said that, WestJet has nothing to fear from additional competition. They certainly have no competition from Air Canada. WestJet continues to provide a very efficient, cost effective and friendly experience to guests it knows have a choice, albeit limited, when it comes to air travel. In contrast to the indifference experienced with Air Canada, WestJet staff go out of their way to accommodate client requests. Their WestJet app is an excellent free feature, allowing advance check-in, travel updates and free movies online while in flight. This continues to be my airline of choice for both business and personal travel.
My only criticism, which applies to all airlines, is that they should enforce the size restrictions for carry on luggage by ensuring ALL CARRY-ON BAGS actually fit within the sizing frame found outside of all check-in areas. It is ridiculous what some people bring on board as "carry-on" luggage.