We found the villa on TA and found that all the reviews were 100% true, Pod Borom is a place of real peace and quiet. They are also easy to find, Sveta Nedelja does not have too many other quality places to stay. The Villa is run by the daughter of the original owner, she speaks very good English(+ German) and is a very nice person. They have 8-10 apartments and are located right on the sea front which was quite windy while we were there in June so we walked 5 mins to the nearest beach which is unbelievably picturesque. If you walk 2 mins in the other direction you will find one of the most photographed rocky beach on Hvar, so bring your camera. There are 2 great places to eat within 50-100 metres from Pod Borom, the restaurant adjacent to the villa is very good and serves typical Croatian seafood dishes. The local winery is not your average village wine place, they are actually an award winning establishment with exceptional red wine. There is also a climbing center nearby.
One piece of advice : there is a new dirt road that goes to Hvar town the shorter way. This road is not for the faint hearted so do not take it unless you are an experienced driver with very calm passangers.