We took the full day tour to see Chichen Itza, leaving from Isla Mujeres. We ended up in various souvenir traps spending 3/4 of the tours fending off people who were selling "artifacts" at ridiculous prices.
Chichen Itza is fantastic and everything you need is there - restaurants, guides, shops. There is no need to stop anywhere on the way for bad buffé food.
So our advice is: if you want to see the magnificent site of Chichen Itza - get a transportation there and skip the full day tours. They waste your time.
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