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“Great location, terrible service”

Max Brenner Rothchild
Ranked #11 of 44 Dessert in Tel Aviv
Cuisines: Cafe
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Restaurant details
Good for: Child-friendly
Dining options: Lunch, Dinner, Breakfast, After-hours, Reservations
Description: The Max Brenner Chocolate Bar is the realization of the childhood fantasy of many. It is a place which combines tradition and modern design and gives the total experience of chocolate. People who come into the Max Brenner Chocolate Bar must feel that they are entering a special kingdom where nothing matters except the sensual, enflamed enjoyment of sights, smells and tastes. A number of elements lie behind the idea of the chocolate bar: In the first place, there was a desire to create a place that expresses everything that can be thought about concerning chocolate. All the regular things found in a chocolate shop (chocolate pralines, chocolate bars and the like) and all the additional things that come to mind in connection with it: chocolate cakes, chocolate croissants, chocolate liqueur, chocolate fondue...the vision is that in every place in the world people can find a place in which everything is chocolate. In terms of atmosphere, the place must realize all the dreams and fantasies connected with chocolate. For many people, there is the childhood dream of a house of chocolate: a place in which chocolate flows in pipes, cocoa powder is spread everywhere, giant chocolate blocks.... Today, when one goes to a chocolate shop, there is no special experience. Chocolate shops are very sterile: the pralines are lined up in orderly display, the bright packaging tied in golden ribbons, and the place is clean and shipshape. The feeling at Max Brenner’s is that in everything which relates to chocolate, things must be exactly the opposite, and we wanted to create a place which allows this experience. The chocolate bar is a place in which one feels chocolate in all one’s senses: the rich aroma, the colors, the abundance. Another thing we thought about was to do for chocolate what had already been done many years ago for coffee - to turn it and the use of it into a culture. We do not want people only to come to buy boxes of chocolate tied by a gold ribbon, but rather that their interest in chocolate and purchasing it will turn into a total experience. That people will know the story of chocolate in its full depth and will become true experts in its different aspects and qualities. People take pleasure in feeling that their life is richer and that they are experts in a certain area, up to the point where they can turn what engages them into a ritual. This feeling can be expressed in various ways - if it is the pleasure from reading the names of the special grapes from which the wine we drink is made, or the thought about preserving wine at an exact temperature or pouring it into a special vessel to allow it to “breathe” - all these things create ritual. With chocolate, a ritual has not yet been created in which a person knows the special way to drink cocoa after whipping it, or what is special about a chocolate block made from beans grown in a certain area. The chocolate bar attempts to develop a consumer culture around chocolate, a daily culture: every person can find his favorite chocolate beverage, the beans suitable for his personal taste and so forth. The purpose of the chocolate bar is to broadcast chocolate at every level that we can think of: on the one hand - a chocolate pralines corner that conserves aesthetics, prestige, and sterility, very delicate things. On the other hand - whole blocks of chocolate, which express passion, sensuousness, and the experience of the plenitude of chocolate. The design as well creates a supermodern and fashionable place, but also preserves warmth, nostalgia and romance. A feeling of yesterday. Thus, the clothing worn by the sales people conveys a feeling of an old factory, the colored floor and, to a certain extent, the bar itself is reminiscent of a corner grocery store in days gone by, with heavy wooden shelves holding the merchandise. The idea was not to mimic the past but rather to integrate between supermodern design and nostalgic aspects. Seating at the chocolate bar is designed to fulfil culinary appetites but also to create a magical atmosphere, romance, nostalgia and the sensuousness connected with chocolate. To this purpose, we expect the employees at the chocolate bar to convey to their guests knowledge and stories on the tradition of chocolate, the different types of cocoa powder, the variety of different flavors among the products, and the special utensils intended for drinking hot chocolate beverages. A person who enters the chocolate bar must feel emotion, almost disbelief at what he sees. To create this state of affairs, the bar display must always give a feeling of abundance: bags filled with chocolate powder, like an oriental market enveloped by smells and colors; wooden boxes spilling over with truffles coated with cocoa powder and light and dark rochers; transparent pipes through which hot chocolate beverages flow; gigantic milk, bitter and white chocolate blocks, with giant knives beside them; and above all, the rich and addictive fragrance of cocoa beans - roasted, grated, cooked...
Reviewed 28 August 2017 via mobile

After four requests water came 10 minutes after the food. The fondue was cold. They told us were just for effect, not to heat the chocolate. They messed up the order, and after the food arrived the waiters were no where to be found, and was not even crowded.

Thank Ken M
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
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5 - 9 of 352 reviews

Reviewed 23 August 2017 via mobile

I had an absolutely delicious coffee drink here during my visit in May. There was plenty of seating and the staff was very helpful.

Thank Corrie M
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 17 August 2017 via mobile

This place is a treat. Good a/c vital in high temperatures. Good feel and excellent food. Serve is prompt. Omelettes plus loads of side dishes. May be enough to order one between two. Visited twice. First time ordered shastouska. Very spicy. Accompanied by whole tin of breads. Omelette comes with loads of dips that are absolutely delicious. Even get a small bowl of melted chocolate. This is delicious and there is loads for a reasonable (compared to uk) price. You must dine here for a breakfast to last whole day of sightseeing.

Thank adrian v
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 23 July 2017 via mobile

We were with our young kids - 9yrs, 6yrs and a 1yrs baby.

We asked for a baby sit, a couple times, and we won't get it at the end.


The desserts were special, like the other max Brenner restaurants can be.

1  Thank Orenvil
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 13 July 2017 via mobile

If you like chocolate, you will love this place. It has a fantastic variety of chocolates, to drink, to nibble on or to dig in. Service is great and we have also loved the presentation and the pottery used for serving the chocolate. Very cosy in the evening, we have stayed outside and it was just perfect.

Thank YNNYN
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC

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