I have been to Gyeonju before for business purposes and I had a box of these given to me as part of the conference I was attending. I remember them being good, but nothing that I was going to go out of my way for.
Since I was now visiting town for tourism, my family members had looked this up and wanted to try a local delicacy. That's all fine and good but wow, these are expensive for what they are.
I grew up eating the Korean walnut cakes (hodo-gwaja) which are kind of similar with a cakey outside and a red beam filling (but still different). I don't know if it's because I'm used to those that I don't really find the hwangnam bang that big of a deal and I much prefer the taste of the walnut cakes. I get that it is a local thing and artisan handmade bread and a nice box, but still. The walnut cakes are also cheap so I found the price of these way high.
I suppose it's one of those things that you are there, so you buy it and try it. A lot of Koreans were there buying it too, so it's a thing. It is a nice shop and there are benches and free water if you want to taste your purchase right away. So I guess go for it if you like them or if this is going to be your special food that you buy in the city. But I'll happily eat my walnut cakes over this.
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