Highly recommended. Easy to schedule on line, then show up for about a free one hour tour. They drive your around part of the factory, and you walk around another part, so you get to see the massive operation and the assembly line of making bottles, filling bottles, packing into boxes, etc. You end up in the gift shop but they give you one free product and you can purchase T-shirts, etc. only if you want to, no pressure. I didn't catch the name of our tour guide but she was great, even though she's only been on the job about a month.